20 Resources which you would love to add into your Tool Arsenal

20 Resources which you would love to add into your Tool Arsenal

3/30/2013 03:20:00 pm


If you are one of those people who are busy over the internet searching for news, views, reviews, articles or blogs, you must need some interesting and trendy websites which can replace your common search engines.


This write-up is to help you to browse over the internet smartly. Please check out these amazing websites and their amazing features. Here are 20 resources you may opt for your link tool-


Google : No need to explain why.


Bing: Of course these are your favorites and probably the first that used in your life. But the following list is quite good enough.


Solo SEO’s Link Search Tool: It’s an amazing tool where you can put a key word and it will show you a list of searches for Google, Yahoo and Bingo. It adds such things like ‘add site’, ‘add a url’ etc and makes things smarter.


Google Alerts: It can be handy to monitor on your personal researches. You can put your queries here and it will send the updates daily to your inbox.


Zite: Zite is an app that is available on your iPad/ iPhone or any android. This app is very useful on the go when you are travelling.


Million Short: This tool helps you to remove the tangled searches. You can take only the results you want from the lists.


Dogpile: It is a meta-search engine. It gets the best results from the Google and Yahoo for you.


Buzzstream: If you do blogrolls, here, you can ask for links, submit or buy links instantly.


Majestic: With spending $399 a month its API you can store your data and build your links for the clients.


Link Research Tools: It requires $269 a month to start your link audits and you can dig your personal profile and compare with the others.


Ahrefs: It is a useful tool to audit and get pictures of your profile very quickly. It costs about $179 a month.


Open Site Explorer free edition: This tool is mainly based on the office works. This has a very smart interface, cheaper monthly price and numerous office tool options.


Rex Swain’s HTTP Header Check: This site actually fixes the most common 301 problems. It fixes and builds links to the sites where you are putting all your efforts to read and research.


Screaming Frog: This tool is downloadable. It identifies and fixes the problematic sites, duplicates tags to 404 errors.


Crowdbooster: Once this tool was free. But now, by spending $8 per month this social media helps you. This tool is extensively accessed through emails and phones.


Followerwonk: You can use this tool to search the keywords which are used in twitter. This will help you to start social campaigning.


Open Office: For works on documentation, this tool helps you over Excel and it is downloadable.


Evernote: It connects your phone and iPad with your clients and works. You can spend just 30 seconds on checking mails and replying to them.


Icerocket: Just ask for a topic say brand or product, this social search engine helps you get the resources.

Citation Labs: Put your URL, this tool will send the search results to your mailbox.

Latest Panda and Penguin Updates

Matt Cutts from Google speaks on the yet to be released Panda & Penguin algorithm update and Link Network Updates

3/20/2013 11:41:00 am


One of the most significant tech news of the day came from the headquarters of the world’s most popular search engine. Matt Cutts, the spam search head of Google spoke out to the media about certain issues like fighting spam searches on the search engine. Well, this time they have come up with two efficient algorithms, the Panda and Penguin algorithm to fight spam. The man from Google also spoke out on the new link networks that the company is targeting in 2013.

The Panda Updates

As far as experts are concerned, Google is doing its level best to launch the Panda update in a week or so from now. This launching will certainly propel them ahead of other search engines. The last Panda update was long back in the month of January and we haven’t witnessed an up-gradation for quite some time. So, the expected day for the new update is expected to be 22nd March, 2013.

Updates in Penguin Algorithm

This Penguin algorithm, after its release in April last year, has not undergone more than 2 updates. So, this time Matt Cutts has promised that the update of this year will be a significant one as far as technology is concerned. Moreover, it is expected that the 3rd update, i.e. version 4 will be widely discussed by technical people across the globe.

New Line Networks

This March, Google is ready to go for another new network line for increasing its spectrum of coverage and at the same time improving upon its existing dominance in the field of online searches.

Well, March, 2013 surely seems to be a time for incorporation of new algorithms and techniques as far as Google is concerned. In a bid to improve its services and gaining more revenue, Google is playing hard and fast to retain its top spot. From the business point of view, Google is projecting itself as the mono pole of the search engine business.

On the other hand, for the users, the incorporation of the much anticipated Panda and Penguin updates will send new ripples across the SEO market. Moreover, these spam fighting steps will allow users to have a better search experience. Threats of improper results can be nullified and users can have the freedom to trust Google.

Manual Actions Against Spam In Search

The Feature Called “Manual Action” Against Spam for the First time on Google Charts

3/10/2013 06:30:00 pm



These days, Pure Spam is the biggest category involved in violating guidelines of Google in not any specified manner but in some way, which involves cloaking or links which are unnatural and generate few actions. 

There is an associated page in which Google provides definitions for these all categories of spam. Pure Spam is oddly listed as also involving some type of spam which also gets enumerated. Basically, pure spam is defined as the site that appears to use spam techniques which are aggressive such as cloaking, gibberish that generate automatically, content scrapping from other websites and/or shocking or repeated violations of Webmasters Guidelines of Google. Hacked sites are the mostly generating actions just after pure spam. Google is imposing penalty on the web sites that have been hacked and are now no longer giving the content for which they originally earned their rankings. Actions of unnatural links, which gathered huge attention, are well below on the action list.

A part of this is also due to the fact that Google also performs automatic actions against the web pages and web sites such as Panda Update in the year 2011 to counter thin content or the Penguin update in the year 2012 to counter unnatural links. There are no notifications sent in these cases and you are penalized automatically. If we consider the chart of spam actions, it does not completely reflect all actions against spam that Google takes. A total line is lacking in the chart but lines of the pure spam and the legacy give a pretty good idea of when manual actions has raised. Eventually, manual actions over the spam were mostly done in June of 2011. 

For those who are hit by the manual actions of Google can only make amendments to their respective web sites and keep hoping that Google will spot these automatically and return them into good refinement of movement. People can send a Google Reconsideration request for the manual actions. Few steps are required to do this request by logging into Webmaster tools and check for any errors, such as ‘URLs restricted by robots.txt’ or ‘URL unreachable’ errors. If there are any errors, go deep, follow the recommendations and submit the reconsideration request. Records suggest that the highest number of reconsideration requests were sent during October of 2010. This was basically due to up gradation of notification system by Google and because of which there were more messages sent about manual actions which resulted in more number of reconsideration request. 

The ‘search works’ performed by Google basically involves three major parts. It begins with the first part which is called ‘Crawling and Indexing’. In this Google finds and stores the web pages in order to make them searchable. The second part which deals with how matches are returned in response to the search and how Google decides which pages should on top of the index. The third and final part deals with how Google fights the spam.

Brand Surveys are being pushed out of Beta

Twitter Results are getting promoted with likes - Brand Surveys are being pushed out of Beta

3/09/2013 11:51:00 am


Recently, Twitter has released some interesting facts regarding their campaigns in advertising. A survey program conducted by Nielsen Brand Effect showed about their last fall which helps the advertisers to determine the impact of the Twitter campaigns. Graduating from the version ‘Beta’ these brand surveys will be soon available to all in the following countries like United States, United Kingdom and Japan.


Here are the facts that came out through the survey-


  • The message association has increased to 22% by a Promoted Tweet exposure. Brand favourability has also experienced a 10% rise at the time when the user watched a Promotional Tweet campaign 2 or 3 times than once. The users on the web have shown interest a 30 percentile average higher on the Brand favourability. Even their study says that there is a 54% higher intensity to purchase stuffs than the people who are not at all engaged. Now, that’s really a good sign.

  • The brand survey follows a certain method of Nielsen Brand Effect. Here the advertisers not only can figure out the interests among the mass but also can have eye on the followers of Tweeter who are engaged by tweeting, re-tweeting and marketing across the globe.

  • The Brand surveys are indulged only within Tweets. They are not going to other websites or the regular pop-ups. They keep in touch with the followers in form of the regular promoted tweets on the mobile phones or PCs from @TwitterSurveys.

The Advertiser can follow these stats over desktops, smart phones or tablets. Even this survey features some interesting segmentations as per the factors like- targets, geographical locations, gender, age, occupation etc. No personal information of the twitter user is disclosed with Nielsen or the advertisers. The company assures to continue releases about the latest findings. The beta advertisers were seemed to be satisfied with branding mathematics and the following outcomes to drive the program into a full release. These new findings are expected to come handy in promotional strategies and the global marketing among the consumers across the planet. The results those are coming out are very useful for the future of ad campaigns. 

These survey results actually elaborate the effectiveness of promoted products over twitter and it also provides insight views and analysis to optimize the campaigns in future. As the globe is now shrunk to social networking, it is certainly expected that the companies should enter this world to make some different strategies to gain profits.

Google Tells us How Searches Actually Work

Google Tells us How Searches Actually Work

3/05/2013 11:06:00 pm



To be very frank, Google is in fact the best and reliable source for online information. In other words, we can say that ‘Google knows everything’. But, how does this search engine actually function. Let us move deep into the technical details. The search engine company has itself released report on how it functions from putting up websites on its search lists to keeping spammers at bay.

Google basically searches and follows each and every link available on the Worldwide Web or rather the internet. It tracks down the necessary links that a particular search gets and then inter-relates it to every other link. In a process known as the ‘Google Algorithm’, the search engine pulls out relevant pages and docs that are related to our searches.

The giant in the field on online searches is known to take into consideration, 200 factors on the basis of which results are listed in the search list. Such factors generally include popularity of the page, relevant info and commercial tie-ups. What’s more surprising is the fact that the list gets modified with the type of device we are using. For example, the search result list in case of a desktop may vary from that of a mobile.

Google is one such company which always tries to keep away spammers. It has succeeded in this field by developing a system of programs or algorithms that keep on changing continuously. The workers at the company are one of the best in business and do everything to keep spam post away.

Even thought spam posts are removed automatically, there are certain cases when spam posts creep into search results inadvertently. Under such unavoidable circumstances, ‘manual actions’ are taken.

So this how the entire setup of searching and delivering results on the basis of searches work. Thanks to Google, we can get everything we want from scientific information to details about top 10 restaurants to dine in our city.  This entire process is regulated by a sophisticated team of programmers and software developers. Such is the popularity, it was reported that 32 million searches were registered in just 800 seconds.

The prompt and quick service works out only due to the smart and quick algorithms that the search engine follows. Thanks to Google for being so friendly and transforming our lives forever.

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