Google’s 10 fold algorithm to repel Black Hat and Link Spammers

Google’s 10 fold algorithm to repel Black Hat and Link Spammers- revealed by Matt Cutts

5/16/2013 11:27:00 pm


Google’s released a video in which Matt Cutts, its search spam chief, comes up with the new 10 fold plan to reduce Black Hats and link spamming. This video is very helpful for the ever eager webmasters and SEO professionals who always look forward to Google’s updates regarding search engine optimization. This video will really help them to know what they can expect from Google in terms of SEO in near future.

Matt Cutts came up with 10 effective points in his video to reduce the black hats and spammers and award the good sites, as Google plans to improve the search results even more.

Matt Cutts 10 fold algorithm

An advanced Penguin Updates
The Penguin Updates that was developed by Google to reduce spam shall move a step ahead and see the launch of Penguin 4 also known as Penguin 2.0. A more improved and effective version of the Penguin Updates. This will expected to witness a huge tumult among the SEO community.

Selling links (Advertorials)
Google came down hard on some sites that allowed advertorials or links that passed page ranks,on their site. This time the company is planning to take even harder stance if a site is found artificially inflating their link profile of violating the guidelines etched for webmasters.

Queries that appear spammy
Previously Google did not worry much about the queries about pay day loans or porns that was of somewhat spammy nature. But now, the search spam team has declared to be tougher with these spammy queries that are identified to be sent from outside Google.

“Upstream” flow
According to the video, Google has plans to chase more link networks to detect link spammers and their source. Matt Cutts rightly said that they will be moving “upstreams” than they have done in the past.

More sophy software for link analysis
Google is planning to invest more on installing more sophisticated softwares for analysing links. This software is expected to come up with more comprehensive understanding of the links.

Better detection of hacked sites
Google has done a lot in indexing hacked sites, recognizing the search results, removing the hacked sites and also informing the webmasters about the hacked counterpart of their sites. In the upcoming months, Matt promised to come up with more plans to repel the hacked sites and improve the communication with the webmasters.

Authoritative importance
If you are the owner of a site that has authority in a specific sector, Google will offer you an authority boost by listing your site above the one that are less authoritative.

Panda Updates softens
Panda update was Google’s filter that was introduced in the year 2011 to filter out sites with low quality contents off the SERP. According to Matt Cutts, Google is now softening their grip and are ready to judge the site on other aspects too.

Lower domain clusters
A lot of site of the same domain name makes the SERPs overcrowded, this time Google plans to replace the same domain named sites with diverse sites of related search.

Improved Communication
Google was always in favor of having better communication with the webmaster and this time Matt Cutts promise to come up with more of such examples.

Purpose of Google’s alternation of their algorithm has always been to promote white hat techniques over that of the black hats. This is also no different; the video clearly reveals their intention.

Lessons to make your SEO successful

Lessons to make your SEO successful

5/11/2013 10:09:00 am

Search engine rankings are a matter of deep concern to the business owners across the world. There are many instances where people even after working a lot don’t get rewarded and gets confused about the necessary steps that one should take to promote their business. The online entrepreneurs whose initiatives are not working should give this blog a thorough reading which will let you know about the basic criteria’s which Google finds in a SEO.

The important things are:

A Website That Can’t Convert: The flaws of the website should be identified, detected and eliminated before one starts the essential things like link sharing, keywords and other tactics. The navigation should be intuitive and the homepage should be informative, bright, catchy and flawless.

Self Sufficient: There should be a professional approach to the post of a SEO since it’s a complex and dynamic process to make the site popular. Hiring a consultant who is focussed is sincerely advised to carry out the social marketing efforts and managing the other aspects of business.

Out-dated Strategies: A report from RivalIQ reveals that more than half of all the companies use Meta keyword tag although it hasn’t been used by Google in years. This makes your strategies visible to your competitors and negatively impacts on your ranking.

Must mingle with others: Usually people have second thoughts on linking with other site but sharing makes you get noticed in the eyes of search engine. Google is fond of the companies which play well with others. So, it is essential to share and add links with other sites. But, choosing the right partner is extremely important.

Prediction of Keywords: People generally focus on predicting the keywords that their user would use but it’s very important to observe how the traffic detects their website. Developers should make use of the “search in reverse” function in the available SEO tools. Ranking would fell down if one fails to optimize and strategize their content.

Integration of the tools with sources like Google Analytics will help in optimizing the keywords that are driving traffic. Developers will eventually get to know how their users find their content if they play well in this game and act according to the situation needed.  Developers should master strategies the savvy marketing techniques and balancing their research. Ultimate goal should be serving the best to the user.

Best SEO plugin’s for WordPress site that will help you reach the top

Best SEO plugin’s for WordPress site that will help you reach the top

4/28/2013 09:09:00 pm



These days, there are a number of plugins built that would help with SEO and social sharing. But, it’s not easy to find the good quality stuffs in the huge market of widget. Before someone starts installing the plug-in, the basic SEO tasks should be familiar on their Wordpress sites. They are very important and a good start to the developing strategy.

They are listed as under:

Mapping out of Site’s Structure: A MindMap tool is required for developing an easy to follow site flowchart. Mind42 helps creating a site guide that divides the navigation sections and lets the user have an overview. 

Permanent URL Structure: Although none of the permalinks in the WordPress settings are SEO friendly, with the WP No Category Plugin, <word>/category section of the URL can be removed. As a result, a clean, compact and keyword rich URL is built.

Sorting out of useful folders: Generally there are some sections which are hidden to the search engine and to achieve that, a Robot.txt file in the top level of directory should be created. When the text file is created, folders can be specified to be visible to a search engine or not. It works really well but users can still access the pages through direct URL.

Create a Sitemap: Many of the tools listed below will help you quickly generate a sitemap. When this is complete, it should be submitted to Google Webmaster Tools and Bing Webmaster Tools as a request to start creating the content.

There are some effective WordPress SEO Plugins. Some of them are listed below:

SEO Ultimate: It’s a Meta data powerhouse which has access to control the content, keyword, Google Webmaster Verification and integration with Google Analytics. SEO Ultimate is proven to be helpful to manage data effectively.

Local Search SEO Contact Page: It’s perfect for those who are beginners in building a great SEO. The Local search allows to add all the business information’s in the ‘Contact Us’ page along with an embedded Google Map. This links up with your Google+ account.

Yoast’s WordPress: Yoast helps determine the current SEO score and so, we can monitor the areas that need improvement. One can find out the missing keywords from title and H1 tags and thus the content and metadata can be managed too. It is heard that Yoast’s WordPress is the most used plugin. It assists in the setting up of XML sitemaps, and thus all the title’s and description templates can be mapped. It is advised that this should be the only SEO plugin that should be used because it is regularly upgraded and helps one to reach in the top.

Top SEO-Friendly Image and Content Tools:

SEO Friendly Images: It ensures that all the images have alternate attributes, title tags and every other related information regarding search engines. A premium version is also available that can unlock the special features of SEO like XML sitemap generators and custom settings.

SEO Content Control: This tool helps identifying the weakest links among a lot of content. It includes viewing a list of all the pages, posts that possess lacklusters, missing Meta data and missing keywords.

Analytic Plugins are also very important. The Must-Have Analytics Plugins are:

SEO Rank Reporter: Rank Reporter is an awesome tool that monitors the Google ranking through the WordPress dashboard, and it’s updated every three days. SEO improvements are needed because when the ranking falls, other tools can be used to identify the error and find out their address. 

Google Analyticator: It integrates the data directly into the dashboard of WordPress. Performing pages, referrers and keywords can be viewed among other valuable metrics.

The Top-Notch Social Plugins are: 

Sociable: Sociable is a superior sharing plugin that has customization options and is featured with default options of personalizing the icons and images. The WordPress themes make the social site hugely accessible.

Social Media Tabs: This is a unique plugin that adds a social media widget and shows data from major social sites. It supports Facebook, Twitter, Pinterest, Google+, YouTube, Flickr and RSS.

These are some helpful advices. Hope this can increase the ranking!

Things to keep in mind before the Google Penguin launches

Things to keep in mind before the Google Penguin launches

4/27/2013 09:11:00 pm



It is a well-known fact that Google Penguin is updating and the next update will have a major impact on the SERPs.It is known to all that the Penguin filters the link quality and designs to take out the sites that generally use influential techniques to make the search visibility better.

It is very much easy to understand that web spam engineers have improvised themselves in the last few months. And so, Google’s team is eager for a major structural change to change the way their filters work.

Google have even been involved in some particularly important web spam actions against sites like ‘Interflora’ and removing the faulty links.

Basically, Google makes big projects which points towards intellectuals. The question that arises is how can one profile their links and analyses the impact when Penguin comes in the market.

There are a lot of evidence based theories. Some of them are jotted down:-

The Link Graph: Google knows about the whereabouts of bad links and so when they start looking for it, they start with link graphs. Link graph is a network made up of clusters which forms IPs and as a result, ownerships and associations. 

It assignsauthority to the links that have built up enough, which means that the sites that use manipulative weight would be associated with the link graph and hence can be located. They would be removed from the PageRank picture, which would speed up the search engines as garbage of bad links has been removed.

Link Velocity: Google has exhibited a remarkable change in the acquiring of their links. Google devalues the ordinary and spots the spikes very quickly.

They’ve broadcasted a chart which explains how the bad links are devalued. Links would be moulded into the Penguin model very soon.

Link Trust: Link Trust is of prime importance to Google. Trust is based on the Hilltop algorithm which identifies the expert documents in the web. If the link profile has links majorly linked with trusted site it will act as a shield.

Social Signals: Many professionals in SEObelieve that social signals are far more important than Penguin because it makes much sense and it also has limitations. It would work pretty well in the digital marketing industry. Basically, social sharing might be used to qualify the link quality.

Anchor Text: Majority of the SEO experts claim that anchor text is better than metric system. They look for the exact match of anchor text with DA of 30 or less. Some other professional’ssay that the key is the relationship between a branded and non-branded anchor text and any general profile would be accompanied with branded and noise anchors.

The recent statistics says that percentage of allowable spammy links has been reducing. The statistics is 80 per cent before Penguin and 50 per cent by the end of the last year. As Google is getting better every day, this percentage seems to be improving.

Relevancy: Relevancy is a sector where Google needs some improvement.  Google need to improve the semantic understanding as it develops picture where data can be assigned more weightage than links. Penguin will focus on the links that has no prospect.

Traffic Metrics: The discrimination between Panda and the Penguin is getting blurred and they’ll be actually indistinguishable in near future. The traffic metrics fall under the Panda which has been subsumed into the core algorithm will be followed by Penguin.

Takeaways: It’s nearly impossible to predict the future but it’s certain that Google will make the process of link building a riskier tactic more than ever. The rate at which links are earned too will come under more scrutiny.

It’s very important to understand the link in great detail. Tools and data from companies like Majestic, Ahrefs, and Cognitive SEO etc. will become more important to mitigate risk. The use of brand and white noise anchor text will be encouraged to remove the obvious problems. It’ll also phrase to match the anchor text problems.Running the back link checks on the sites to get links to ensure their equity won’t come from bad neighborhoods as that can pass to the user.

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