Necessary things to keep in mind to get your website a good rank
4/25/2013 03:30:00 pm
While
building the links, Google’s preference list has changed than before. The
important things to keep in mind are:
Total Number: Google at first keeps
track of the total number of links one has. It isn’t an effective factor
considering the rank, establishment and trustworthiness of a good site will
always be much more valuable than spammy and low quality links.
Domains: If a site has several links from
the same site, then it’s a spoil spot. Google is going to disregard the
influences of most of the links and so link diversity are very important.
Google
can detect the domains of links through varied IP addresses. So, it’s advised
that the links should be coming from IP addresses around the globe suggesting
connection with different people.
Anchor Text: Anchor texts should be
varied while creating links which keeps your link profile diverse and natural
looking. As a benefit, people won’t use the keyword that the developer has made
on that page pointing to that site.
Age: It’s a popular belief that older
links that has been used for years are much more important and powerful than
the new links. Older and known links will be definitely more influential and
impactful than the new links. Google trusts the old links more because they are
much more authoritative.
Variation: Diversity or variation is very
important in terms of anchor text and source of the links. Variation is also
important with respect to image versus text, placement of links on various
sites and ‘dofollow’ links versus ‘nofollow’ links.
Some
years ago, only the ‘DoFollow’ links were allowed by Google. As a result, every
site developer started focussing entirely on ‘DoFollow’ links and started
eliminating the other. But the SEO’s belief is contrary to this and they say
that Google wants to curb the success of sites that are not playing according
to the instructions of Google and blocking their way to the top.
Quality: Quality is the most important
factor to keep in mind. Receiving the links from valued sites is better than
receiving thousands of spammy blogs. The focus should be made on getting links
from the well-known sites, which is difficult because they’re very
conservative. Creating and sharing the links should of top priority to increase
the quality of the site.
Relevance
of the links is another sign of quality. Google is going to discount the sites
where the subjects are not relevant merely makes sense. A typical webmaster
should try to lessen the irrelevant topics and stay in their niche.
Bad Links: The bad links have a detrimental
impression on the page’s ranking. So, equal importance should be given to limit
the number of bad links.
Velocity: Link velocity refers to the rate
and schedule at which the kinks are built. The key is to make the links look
natural and consistent in making. There shouldn’t be many curves in the
velocity and developing new links should be more than the previous month.
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