A Panoramic View of Penguin 2.0: What’s benefiting for you and what’s not
6/07/2013 06:46:00 pm
As expected, Google announced its latest
update in Google Penguin algorithm sometime near the end of May 2013 and named
it Penguin 2.0. There has been so much speculation in the air about this next
generation Penguin algorithm – what will be its effect and how it will affect
the search engine rankings of websites as Google’s Engineer Matt Cutts has
promised of Penguin 2.0’s deeper potency. Previously some legitimate websites and
SEOs have lost search rankings following Google’s updates for tracking highest
number of spammers. But that was not what Google has intended. Comparing to the
first generation Google Penguin Algorithm which filtered around 3.1% web spam,
this time the impact will last on 2.3% of English queries. Naturally webmasters
are happy for this favourable step.
Penguin was launched by Google in April,
2012 and after a year has passed we get its new updates. Here we will make a
discussion on what is actually working in Penguin and what is not while
building links. And it’s better to start with the non-working methods for by
the time I will close this topic with the positive remarks you will forget
about the shortcomings.
Bookmark Block: Google Bookmarks
are used to tag a website for quick access to your mostly visited pages. But
this bookmarking procedure does not work with unbranded and unrecognised
websites.
Abortive
Article Marketing: Internet article marketing used
as a business strategy often fails to get traffic. Low quality article
marketing is very disheartening.
Disappointing
Web 2.0: Penguin 2.0 has a bad impact on many business
sites with SEO. If you are using web 2.0 properties for building your site
links don’t expect any fruitful outcome.
Page
Rank: Trying to
create a high page rank profile will inevitably turn out to be
discouraging.
Ineffective
Link Building: Do not try to hoodwink tier 2 with
SE Nuke, you will not succeed in this effort.
Non-supportive
Private Network blog: With Penguin a private network
blog which is meant for public does not work.
Failure
in Press Release: Press Release works only with bona fide news.
Guest
Blogging: Sorry to say but Guest Blogging, the most
popular way of building links, does not work.
Now this is not for scaring you, there is a
lot of supports Google lend to SEOs only you need to put some more effort and
be more creative. Let us considers the positive sides of the coin.
Bookmarking:
Keep your website active and update regularly, get
your site bookmarked with a trusted website, create a personal account and
bookmark those sites you are going to visit in future or you often visit and if
you follow this you will get the better part of Google Bookmarking.
Web
2.0: Any content you publish in web 2.0 should be
an attractively written unique article.
The updated Penguin will block the spun content if you are not creative
and innovative enough.
Find
PR Directories: Submit you website to the directory
with High Page Rank profile.
Rank
Your Website locale: Tag your geographic location
in the map of Google Places.
Video
Vision: You need to give your website a fantastic
appearance adding videos related to your service.
Connect
and Socialize: As much as you will share your
views, website links, comments with social networking websites your business
will spread worldwide.
Be a
Blogger: Create a blog with your views and reviews
and make sure it is maintained on a regular basis.
Guest
Blogging: Guest Blogging definitely has productive
outcome provided the blog has high PR.
There is no second choice other than being innovative: Use your intelligence
and make your website unique. Google does not support stagnation. So be dynamic
and updated and reflect this in your business website. Your website should be a
manifestation of excellence and effort.
So, you may be feeling motivated. That is
what Google aims. Don’t forget there is no shortcut to success and those who
follow the shortcuts get lost in the blinding alleys of Penguin.
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