Things to keep in mind before the Google Penguin launches

Things to keep in mind before the Google Penguin launches

4/27/2013 09:11:00 pm



It is a well-known fact that Google Penguin is updating and the next update will have a major impact on the SERPs.It is known to all that the Penguin filters the link quality and designs to take out the sites that generally use influential techniques to make the search visibility better.

It is very much easy to understand that web spam engineers have improvised themselves in the last few months. And so, Google’s team is eager for a major structural change to change the way their filters work.

Google have even been involved in some particularly important web spam actions against sites like ‘Interflora’ and removing the faulty links.

Basically, Google makes big projects which points towards intellectuals. The question that arises is how can one profile their links and analyses the impact when Penguin comes in the market.

There are a lot of evidence based theories. Some of them are jotted down:-

The Link Graph: Google knows about the whereabouts of bad links and so when they start looking for it, they start with link graphs. Link graph is a network made up of clusters which forms IPs and as a result, ownerships and associations. 

It assignsauthority to the links that have built up enough, which means that the sites that use manipulative weight would be associated with the link graph and hence can be located. They would be removed from the PageRank picture, which would speed up the search engines as garbage of bad links has been removed.

Link Velocity: Google has exhibited a remarkable change in the acquiring of their links. Google devalues the ordinary and spots the spikes very quickly.

They’ve broadcasted a chart which explains how the bad links are devalued. Links would be moulded into the Penguin model very soon.

Link Trust: Link Trust is of prime importance to Google. Trust is based on the Hilltop algorithm which identifies the expert documents in the web. If the link profile has links majorly linked with trusted site it will act as a shield.

Social Signals: Many professionals in SEObelieve that social signals are far more important than Penguin because it makes much sense and it also has limitations. It would work pretty well in the digital marketing industry. Basically, social sharing might be used to qualify the link quality.

Anchor Text: Majority of the SEO experts claim that anchor text is better than metric system. They look for the exact match of anchor text with DA of 30 or less. Some other professional’ssay that the key is the relationship between a branded and non-branded anchor text and any general profile would be accompanied with branded and noise anchors.

The recent statistics says that percentage of allowable spammy links has been reducing. The statistics is 80 per cent before Penguin and 50 per cent by the end of the last year. As Google is getting better every day, this percentage seems to be improving.

Relevancy: Relevancy is a sector where Google needs some improvement.  Google need to improve the semantic understanding as it develops picture where data can be assigned more weightage than links. Penguin will focus on the links that has no prospect.

Traffic Metrics: The discrimination between Panda and the Penguin is getting blurred and they’ll be actually indistinguishable in near future. The traffic metrics fall under the Panda which has been subsumed into the core algorithm will be followed by Penguin.

Takeaways: It’s nearly impossible to predict the future but it’s certain that Google will make the process of link building a riskier tactic more than ever. The rate at which links are earned too will come under more scrutiny.

It’s very important to understand the link in great detail. Tools and data from companies like Majestic, Ahrefs, and Cognitive SEO etc. will become more important to mitigate risk. The use of brand and white noise anchor text will be encouraged to remove the obvious problems. It’ll also phrase to match the anchor text problems.Running the back link checks on the sites to get links to ensure their equity won’t come from bad neighborhoods as that can pass to the user.

Bing’s new feature in image search – “Pin It”

Bing’s new feature in image search – “Pin It”

4/26/2013 10:56:00 am


The famous Bing programmer Chen Fang blogged on the hosting of events which involved the lifestyle and design bloggers that would make the concept of searching and social media clear to the users. He said that, our society does a huge amount of image searches on Bing and Pinterest can be useful in this regard.He generalised the troubles that a normal user faces in tracking the source of an image and Pinterest has found efficient ways to locate the original, high quality pictures.

He also blogged about the sidebar efforts and the extra facility that “Pin It” button can provide. Basically, user’s don’t have to copy and paste anymore which meant less use of plug in’s. People can search for images directly from Bing to their Pinterest boards.

Bing has researched in the last season and after so many conferences and seminars, they have launched the Pinterst button.Earlier in this year, Yahoo had also introduced an extra feature in its image searching technology. It brought the “Flickr” images back to its original image search. It also allows people to search for the pictures licensed under Creative Commons licenses for its use in different kinds of applications.

Bing’s Pin to Pinterest feature figures out the link and automatically detects and links it back to the original source of the image to save time for the pinner and to ensure proper attribution. This feature is already installed in the search engine and that is why it does not require to install a bookmarklet.

In the announcement, Bing focussed on the ways in which one can search for better images using quotation marks and the site within specific sites. As for some examples:

  • “Summer dresses” site:anthropologie.com
  • “Swimsuit” site:nordstrom.com
  • “memorial day party recipes” site:snackpicks.com
  • “grill recipes” site:seriouseats.com


Anyway, the point is the user can directly pin it to the pinterest when Bing Image search is used at bing.com/images.

Its working procedure is written as follows:

  1. Perform a Bing Search.
  2. Being on the Bing page, you can see the images that are asked for.
  3. Click on the image and click on “Pin it”, and then add a description to the image.


The pinterest app comes in the market with already installed Facebook and twitter on NOOK tablets from Barnes and Noble. It has created a special boost up in their market and they are hoping to give Google a tough competition.

Necessary things to keep in mind to get your website a good rank

Necessary things to keep in mind to get your website a good rank

4/25/2013 03:30:00 pm


While building the links, Google’s preference list has changed than before. The important things to keep in mind are:

Total Number: Google at first keeps track of the total number of links one has. It isn’t an effective factor considering the rank, establishment and trustworthiness of a good site will always be much more valuable than spammy and low quality links.

Domains: If a site has several links from the same site, then it’s a spoil spot. Google is going to disregard the influences of most of the links and so link diversity are very important.

Google can detect the domains of links through varied IP addresses. So, it’s advised that the links should be coming from IP addresses around the globe suggesting connection with different people.

Anchor Text: Anchor texts should be varied while creating links which keeps your link profile diverse and natural looking. As a benefit, people won’t use the keyword that the developer has made on that page pointing to that site.

Age: It’s a popular belief that older links that has been used for years are much more important and powerful than the new links. Older and known links will be definitely more influential and impactful than the new links. Google trusts the old links more because they are much more authoritative.

Variation: Diversity or variation is very important in terms of anchor text and source of the links. Variation is also important with respect to image versus text, placement of links on various sites and ‘dofollow’ links versus ‘nofollow’ links.

Some years ago, only the ‘DoFollow’ links were allowed by Google. As a result, every site developer started focussing entirely on ‘DoFollow’ links and started eliminating the other. But the SEO’s belief is contrary to this and they say that Google wants to curb the success of sites that are not playing according to the instructions of Google and blocking their way to the top.

Quality: Quality is the most important factor to keep in mind. Receiving the links from valued sites is better than receiving thousands of spammy blogs. The focus should be made on getting links from the well-known sites, which is difficult because they’re very conservative. Creating and sharing the links should of top priority to increase the quality of the site.

Relevance of the links is another sign of quality. Google is going to discount the sites where the subjects are not relevant merely makes sense. A typical webmaster should try to lessen the irrelevant topics and stay in their niche.

Bad Links: The bad links have a detrimental impression on the page’s ranking. So, equal importance should be given to limit the number of bad links.

Velocity: Link velocity refers to the rate and schedule at which the kinks are built. The key is to make the links look natural and consistent in making. There shouldn’t be many curves in the velocity and developing new links should be more than the previous month.

10 precious tips for SEO after Google Penguin update

10 precious tips for SEO after Google Penguin update

4/22/2013 11:15:00 pm

Links has been an integral component of SEO and has paved the road of success to all good SEO campaigns. From the first update of Google Penguin algorithm, it’s a vital duty to develop the links properly.

 The top 10 suggestions for creating back links for your own or other’s sake are listed as following: - 

1. Preference to Quality

Recent link developing initiatives should have their first preference as quality. Google Penguin has condemned many websites for low quality links which take minimal force to receive the administrative submissions.

2. Connections are prior to Links
Developing a link is almost similar to networking. Every SEO should have their personal list of contacts that can help you with building links.
If you have served the SEO industry for some time, you might already have some connections. Being a freelancer, you can seek help to people with whom you have dealt already or have worked for their campaigns.

3. Extend

Initially you have to reach to someone to start building links, and divulging with others would be the first step. You should know their clients, personality, customer base and contacts. A personal approach will be better in emails.

4. Originality

Originality to content is immensely vital in link developing campaigns. The content in editorial part is the best, because these involve writing contents based on your website. Two important things are:
Article Marketing
Guest Blogging.

 The necessity for great content has increased the demand of content marketing with a boom.

5. Know Your Audience

Audience is the most important and tone is very important in this case. If a highly technical post is concerned, writing should be according to the understanding of engineering principles and concepts.

6. Mixture

Mixture of links is always appreciated.
Types of links you may consider are as follows:
Forum Posts
Blog Comments
Articles & Blog Posts (in content links)
Brand Links
Local Citations
Keyword Rich Hyper Text
Follow Links
Widgets

Some of them are very old, but are easier than others and more valuable in campaigns.

7. Value

The Internet is full with low quality content. It is important to impart value to the website from where you are hoping to gain a link from.
If links are developed by way of blog commenting, value should be added to the content. Relevant comments should be made which would be accepted and appreciated.

8. Metrics

Domain metrics such as PageRank, Domain Authority, Page Authority, MozRank, MozTrust, Linking Root Domains, and External Link Volume etc. are the potential back link sources.

PageRank – This is Google’s own scoring system where sites are given a rank.

Domain Authority – This is SEOMoz’s best attempt at ranking search engines on link domains.

 MozRank – Visual representation for calculating the volume of links, quality of links and number of root domains pointing towards a page. 

9. It should be earned

It’s not easy to earn links. The quality of your content should be of high standard and should be very influential. Getting your contents reach to the right readers is the most vital part. Marketing strategy is very important for publicizing the contents and getting it spread and shared.

10. Realistic

Being realistic is very important. No one should push their luck and disbelieve in their original work. If your website is a new product, don’t aim up too high and ask for high level blogging. It’s very important to develop the links relevantly.
Links should be created logically. Though it’ time taking, when good websites are built, it will start to flourish automatically.

Chromebooks and Google Apps at Classrooms in Malaysia

Chromebooks and Google Apps at Classrooms in Malaysia

4/21/2013 11:19:00 am



Like every other parents, I possess the same desires and eagerness to bestow my kids with the best facilities and opportunities so that they can discover their passion within. These days, internet has become a huge source of information for many students. It offers entertainment as well as education. It offers tools and features to function as a team, share and research. Countries such as Philippines have improvised their schooling system and introduced the web world. They use “Google” in every school issues. 

Malaysia is growing fast in infrastructure, commerce, education and every other important issue. It has gained that extra edge by getting accustomed to “Google Apps” for more than 10 million students, teachers and parents. To develop this process, they have also installed “Chromebooks” in the schools. Primary and secondary students have accepted it and that’s why it’s very popular among the students. This is focussed to integrate the web and education and it’s a central part of a national plan (PDF) to reform its educational system.

The computers need to be lucid, simple, secure and manageable and so they can be deployed in the school systems easily. The “Chromebook” is an ideal tool for learning, sharing and interacting between the students and the teachers. All the complications are removed, they can boot up in seconds and in addition to that, they have the virus protection as well. Since, the booting system is good, a student can open and close the lid as he wants. They can be easily installed and this reduces the hackles that had to be faced earlier. It’s extremely cost efficient.

More than 3000 schools in the whole world have installed Chromebooks in their schooling system. Countries like New Zealand, Edina, Minnesota, Point England are using it in a large scale. It has given education a new boom have created an extra zeal among the students. It has improved attendance and passing rates as students are having fun in learning.

The ever growing internet has always surprised us. It has provided us with features that have eased our life to a large scale. It gives opportunities and access to the world’s information and hence, imparts a teamwork spirit in our children and the rest bright students of our countries. We are very much eager to make the most of the Google Apps and Chromebooks and provide our young minds with ample scope of learning.

Twitter Marketing Strategy in 8 Simple Step

How to have a better Twitter Marketing Strategy in 8 Simple Step??

4/05/2013 10:34:00 am

Twitter has transformed itself from a micro-blogging site to a business stage for companies and their products. As the stakes in internet marketing are getting higher and costlier, more and corporate houses and business groups are trying to market their products and services on Twitter.
Tweets are basically 140 characters long and it makes the task of describing the service or product, even tougher. On the other hand, business groups are drawn towards marketing their products in this site as it is very popular and has a large number of daily hits.

With over 500 million live users, here is a look at how you can be successful in marketing your product at Twitter using these 8 steps:


  1. Follow the correct people: As soon as you have a twitter account for your business, initially you will have a temptation to follow everyone you come across. But, in order to expand your business, you need to be very precise about whom you follow. The people you follow will reflect the quality and status of your business. Then again, by adding worthy accounts, you can get a lot of knowledge which you can use to improve your business.

  2. Follow your accounts in organised pattern: Once you have followed the right accounts, you need to be a bit organised. Twitter tools like tweetdeck.com and hootsuite.com can help you to keep a nice track of incoming streams.

  3. Block unwanted Accounts: Do not hesitate to block the accounts which are undesirable for your business. If a spammer follows you, then people will have a wrong idea about your business. And, at the end of the day, you are judged by the followers you have.

  4. Be innovative: Re-tweeting is something that most people hate. Your followers will be looking for original posts from you. So, the next time you go out on tweeter, make sure that you don’t re-tweet contents posted by others.

  5. Search for new people to follow: An important idea concerned with marketing is expansion. But, how can you expand your business on Twitter?? Well, search for more and more people or accounts that can be good for the growth of your popularity on the site. After you add them, you will surely have a good time. Keeping on adding and never stop the process.

  6. Make your account streamlined: When you look up to business, your goal is not getting a large number of followers for your Twitter account or your FB pages. What matters in business is generation of income. Well, through these seemingly casual social media sites, you get a chance to influence your followers. So, you just try to convert your followers into buyers.

  7. Use some popularity ‘weapons’: Use these tools of Twitter to impress people you want to bring under the spectrum of business. Mark people’s posts as ‘favourite’ and get their attention.

  8. Learn the language: It’s very common for people to speak a different sort of language on FB or Twitter. e.g. “how r u??” So, try to learn these things so that you can communicate with the audience more effectively.

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