5 New Approaches for SEO Success

Responsive Web design Brings 5 New Approaches for SEO Success

6/14/2013 11:27:00 am

Today’s world is proliferated with gadgets. Gadgets, new and updated, are arriving in the market every other day and they have become indispensably attached with people’s daily lives. Nobody has the time to sit in front of a desktop computer monitor and browse all day. We have mobile devices from which we connect internet whenever needed, no matter where we are the whole universe is under the World Wide Web. So, keeping this background in mind the first thing that should come into the mind of a SEO professional is how to build up a website that is easily accessible from all devices. Responsive Web Design is the solution of your head-scratching problem. This approach makes a website adaptable with browsing devices from desktop to iPad Mini to the ones coming next. A website crafted applying Responsive Web Design shifts its layout, reducing the need to scroll, resize or pan for best viewing, according to the device’s screen.

I thought of starting with a few words about Responsive Web Design, as an introduction to the five positive sides of RWD that I am going to discuss now. Five hands that RWD lends a SEO :

  • High Local Page Rank
  • On-site SEO Efforts Applicable
  • Content Creativity
  • No Need to change the Links
  • Google Preference


Aim at High Local Page Rank : Research says that a handsome portion of total web search comes from Mobile App and Mobile Devices. Mobile users can track a website while on the move and they are seizing this opportunity. What you have to do as a SEO professional is to meet your crafted site with the geo-specific parameters which govern the field of mobile search. This RWD approach will make your website rank high in Google search engine results. A mobile user will switch over another search engine result if your site is unable to provide what he requires in the first display. So, to get a high Page Rank in Google’s search engine result make your site responsive to mobile devices.

Onsite SEO Efforts Applicable: If you fear of losing your Onsite SEO Efforts and social sharing and thinking what’s the use of increasing cost for a separate design, let me make you clear of your doubts. Anchor Text, Internal Link structure, Title Tags, Meta Descriptions, Keywords, Content and Search Engine Friendly URLs – all your efforts to make your site rank high are still applicable in the arena of responsive design.

Content Creativity: Responsive Web Design demands creative content, otherwise your site will lose traffic in mobile search. Webmasters who transform their main content, by modifying and editing a bit, to the newly built responsive web design version of their site are likely to get disappointed.

No Need To Change the Links: If you already have an existing backlink to your website you can use the same for the RWD site. However those who are trying to make a separate RWD site, which will stand apart from their main site, need to start from level zero of link building.

Google Preference: Though search engines like Bing and Yahoo are emerging as competitors, we somehow feel attached with Google and give more importance to Google Search Engine rankings. Google is a strong supporter of responsive web design as it increases creativity and as it is following industry demand.
To sum up, try to maintain a same HTML serving all devices and CSS media queries and make your website adaptable to all views as that’s the recent credo of the industry!

3 Steps to Glide Through Link Building Block

3 Steps to Glide Through Link Building Block

6/13/2013 12:18:00 pm

If you are working in the domain of SEO you might have faced one time or the other the sudden stumbling block in your smooth roadway to link building. You may start up enthusiastically with a vision in your mind and a particular plan to turn your conception of mind into virtually existing material reality, but your plan is restrained to fly free by time and clauses of your clients. Day by day link building makes you certain about those factors that actually gets the website high PageRank and more promotional traffic and knowing very well what will work, you tend to be formulaic in the creative process of building link. The obvious result is your work becomes tedious and tiresome to you, you lose the positive energy which is very essential to succeed in any form of work be it small or big. This state of inertia is the ultimate block that you have to throw away in order to regain your creative spirit. Why not make your work more interesting?

Stick to Sticky Notes

There cannot be any second choice other than sticky notes if you want to squeeze creative ideas from the brains of your hardworking team. Gather all your fellow team members and all of you write down some clicking ideas that you think will be fruitful in building the promotional link for your client. I’m sure you will agree on certain points, that means, certain points will be common among all. Following a short discussion you will get a handful of new and innovative ideas that executed will definitely bring some magic. So, the point is if you are drained of ideas borrow it from others.

Guest Blogging, not always

Don’t expect that only guest blogging can bring you traffic. Instead a group analysing of clients’ demands, reviewing the budget sheet, drawing a clear picture of available resources and determining strategic steps towards creation of links will help. Try to hold these meetings after regular intervals. Otherwise this solution may not turn out to be helpful.

Communicate with Clients

The most important factor all SEO experts should keep in mind is that you should have a crystal clear view of the sales and buying processes of your clients and prioritize accordingly. Superficial ideas never did any lasting impact on work and it never can be.

Sales process: If the client is someone from the Sales Department of the company, ask him/ her what qualities do they want for a good lead and preferably test the limits (of attracting lead) of your newly built site on a potential customer.

Buying process: Make a market survey on existing customers and would-be customers of your client and analyse the comparison carefully. You will come to know about the essentialities that draw more traffic and more customers, about the features that make a product consumer-favourite.

Sales and Buying processes jointly establish a company’s future and knowledge of the future will make you confident in your work of link building.

A Panoramic View of Penguin 2.0

A Panoramic View of Penguin 2.0: What’s benefiting for you and what’s not

6/07/2013 06:46:00 pm



As expected, Google announced its latest update in Google Penguin algorithm sometime near the end of May 2013 and named it Penguin 2.0. There has been so much speculation in the air about this next generation Penguin algorithm – what will be its effect and how it will affect the search engine rankings of websites as Google’s Engineer Matt Cutts has promised of Penguin 2.0’s deeper potency. Previously some legitimate websites and SEOs have lost search rankings following Google’s updates for tracking highest number of spammers. But that was not what Google has intended. Comparing to the first generation Google Penguin Algorithm which filtered around 3.1% web spam, this time the impact will last on 2.3% of English queries. Naturally webmasters are happy for this favourable step.

Penguin was launched by Google in April, 2012 and after a year has passed we get its new updates. Here we will make a discussion on what is actually working in Penguin and what is not while building links. And it’s better to start with the non-working methods for by the time I will close this topic with the positive remarks you will forget about the shortcomings.

Bookmark Block: Google Bookmarks are used to tag a website for quick access to your mostly visited pages. But this bookmarking procedure does not work with unbranded and unrecognised websites.

Abortive Article Marketing: Internet article marketing used as a business strategy often fails to get traffic. Low quality article marketing is very disheartening.

Disappointing Web 2.0: Penguin 2.0 has a bad impact on many business sites with SEO. If you are using web 2.0 properties for building your site links don’t expect any fruitful outcome.

Page Rank: Trying to create a high page rank profile will inevitably turn out to be discouraging. 

Ineffective Link Building: Do not try to hoodwink tier 2 with SE Nuke, you will not succeed in this effort.

Non-supportive Private Network blog: With Penguin a private network blog which is meant for public does not work.

Failure in Press Release: Press Release works only with bona fide news.

Guest Blogging: Sorry to say but Guest Blogging, the most popular way of building links, does not work.

Now this is not for scaring you, there is a lot of supports Google lend to SEOs only you need to put some more effort and be more creative. Let us considers the positive sides of the coin.

Bookmarking: Keep your website active and update regularly, get your site bookmarked with a trusted website, create a personal account and bookmark those sites you are going to visit in future or you often visit and if you follow this you will get the better part of Google Bookmarking.

Web 2.0: Any content you publish in web 2.0 should be an attractively written unique article.  The updated Penguin will block the spun content if you are not creative and innovative enough.

Find PR Directories: Submit you website to the directory with High Page Rank profile.

Rank Your Website locale: Tag your geographic location in the map of Google Places. 

Video Vision: You need to give your website a fantastic appearance adding videos related to your service.

Connect and Socialize: As much as you will share your views, website links, comments with social networking websites your business will spread worldwide.

Be a Blogger: Create a blog with your views and reviews and make sure it is maintained on a regular basis.

Guest Blogging: Guest Blogging definitely has productive outcome provided the blog has high PR.

There is no second choice other than being innovative: Use your intelligence and make your website unique. Google does not support stagnation. So be dynamic and updated and reflect this in your business website. Your website should be a manifestation of excellence and effort.

So, you may be feeling motivated. That is what Google aims. Don’t forget there is no shortcut to success and those who follow the shortcuts get lost in the blinding alleys of Penguin.

Google’s 10 fold algorithm to repel Black Hat and Link Spammers

Google’s 10 fold algorithm to repel Black Hat and Link Spammers- revealed by Matt Cutts

5/16/2013 11:27:00 pm


Google’s released a video in which Matt Cutts, its search spam chief, comes up with the new 10 fold plan to reduce Black Hats and link spamming. This video is very helpful for the ever eager webmasters and SEO professionals who always look forward to Google’s updates regarding search engine optimization. This video will really help them to know what they can expect from Google in terms of SEO in near future.

Matt Cutts came up with 10 effective points in his video to reduce the black hats and spammers and award the good sites, as Google plans to improve the search results even more.

Matt Cutts 10 fold algorithm

An advanced Penguin Updates
The Penguin Updates that was developed by Google to reduce spam shall move a step ahead and see the launch of Penguin 4 also known as Penguin 2.0. A more improved and effective version of the Penguin Updates. This will expected to witness a huge tumult among the SEO community.

Selling links (Advertorials)
Google came down hard on some sites that allowed advertorials or links that passed page ranks,on their site. This time the company is planning to take even harder stance if a site is found artificially inflating their link profile of violating the guidelines etched for webmasters.

Queries that appear spammy
Previously Google did not worry much about the queries about pay day loans or porns that was of somewhat spammy nature. But now, the search spam team has declared to be tougher with these spammy queries that are identified to be sent from outside Google.

“Upstream” flow
According to the video, Google has plans to chase more link networks to detect link spammers and their source. Matt Cutts rightly said that they will be moving “upstreams” than they have done in the past.

More sophy software for link analysis
Google is planning to invest more on installing more sophisticated softwares for analysing links. This software is expected to come up with more comprehensive understanding of the links.

Better detection of hacked sites
Google has done a lot in indexing hacked sites, recognizing the search results, removing the hacked sites and also informing the webmasters about the hacked counterpart of their sites. In the upcoming months, Matt promised to come up with more plans to repel the hacked sites and improve the communication with the webmasters.

Authoritative importance
If you are the owner of a site that has authority in a specific sector, Google will offer you an authority boost by listing your site above the one that are less authoritative.

Panda Updates softens
Panda update was Google’s filter that was introduced in the year 2011 to filter out sites with low quality contents off the SERP. According to Matt Cutts, Google is now softening their grip and are ready to judge the site on other aspects too.

Lower domain clusters
A lot of site of the same domain name makes the SERPs overcrowded, this time Google plans to replace the same domain named sites with diverse sites of related search.

Improved Communication
Google was always in favor of having better communication with the webmaster and this time Matt Cutts promise to come up with more of such examples.

Purpose of Google’s alternation of their algorithm has always been to promote white hat techniques over that of the black hats. This is also no different; the video clearly reveals their intention.

Lessons to make your SEO successful

Lessons to make your SEO successful

5/11/2013 10:09:00 am

Search engine rankings are a matter of deep concern to the business owners across the world. There are many instances where people even after working a lot don’t get rewarded and gets confused about the necessary steps that one should take to promote their business. The online entrepreneurs whose initiatives are not working should give this blog a thorough reading which will let you know about the basic criteria’s which Google finds in a SEO.

The important things are:

A Website That Can’t Convert: The flaws of the website should be identified, detected and eliminated before one starts the essential things like link sharing, keywords and other tactics. The navigation should be intuitive and the homepage should be informative, bright, catchy and flawless.

Self Sufficient: There should be a professional approach to the post of a SEO since it’s a complex and dynamic process to make the site popular. Hiring a consultant who is focussed is sincerely advised to carry out the social marketing efforts and managing the other aspects of business.

Out-dated Strategies: A report from RivalIQ reveals that more than half of all the companies use Meta keyword tag although it hasn’t been used by Google in years. This makes your strategies visible to your competitors and negatively impacts on your ranking.

Must mingle with others: Usually people have second thoughts on linking with other site but sharing makes you get noticed in the eyes of search engine. Google is fond of the companies which play well with others. So, it is essential to share and add links with other sites. But, choosing the right partner is extremely important.

Prediction of Keywords: People generally focus on predicting the keywords that their user would use but it’s very important to observe how the traffic detects their website. Developers should make use of the “search in reverse” function in the available SEO tools. Ranking would fell down if one fails to optimize and strategize their content.

Integration of the tools with sources like Google Analytics will help in optimizing the keywords that are driving traffic. Developers will eventually get to know how their users find their content if they play well in this game and act according to the situation needed.  Developers should master strategies the savvy marketing techniques and balancing their research. Ultimate goal should be serving the best to the user.

Popular Posts

Like us on Facebook

Flickr Images