A Panoramic View of Penguin 2.0

A Panoramic View of Penguin 2.0: What’s benefiting for you and what’s not

6/07/2013 06:46:00 pm



As expected, Google announced its latest update in Google Penguin algorithm sometime near the end of May 2013 and named it Penguin 2.0. There has been so much speculation in the air about this next generation Penguin algorithm – what will be its effect and how it will affect the search engine rankings of websites as Google’s Engineer Matt Cutts has promised of Penguin 2.0’s deeper potency. Previously some legitimate websites and SEOs have lost search rankings following Google’s updates for tracking highest number of spammers. But that was not what Google has intended. Comparing to the first generation Google Penguin Algorithm which filtered around 3.1% web spam, this time the impact will last on 2.3% of English queries. Naturally webmasters are happy for this favourable step.

Penguin was launched by Google in April, 2012 and after a year has passed we get its new updates. Here we will make a discussion on what is actually working in Penguin and what is not while building links. And it’s better to start with the non-working methods for by the time I will close this topic with the positive remarks you will forget about the shortcomings.

Bookmark Block: Google Bookmarks are used to tag a website for quick access to your mostly visited pages. But this bookmarking procedure does not work with unbranded and unrecognised websites.

Abortive Article Marketing: Internet article marketing used as a business strategy often fails to get traffic. Low quality article marketing is very disheartening.

Disappointing Web 2.0: Penguin 2.0 has a bad impact on many business sites with SEO. If you are using web 2.0 properties for building your site links don’t expect any fruitful outcome.

Page Rank: Trying to create a high page rank profile will inevitably turn out to be discouraging. 

Ineffective Link Building: Do not try to hoodwink tier 2 with SE Nuke, you will not succeed in this effort.

Non-supportive Private Network blog: With Penguin a private network blog which is meant for public does not work.

Failure in Press Release: Press Release works only with bona fide news.

Guest Blogging: Sorry to say but Guest Blogging, the most popular way of building links, does not work.

Now this is not for scaring you, there is a lot of supports Google lend to SEOs only you need to put some more effort and be more creative. Let us considers the positive sides of the coin.

Bookmarking: Keep your website active and update regularly, get your site bookmarked with a trusted website, create a personal account and bookmark those sites you are going to visit in future or you often visit and if you follow this you will get the better part of Google Bookmarking.

Web 2.0: Any content you publish in web 2.0 should be an attractively written unique article.  The updated Penguin will block the spun content if you are not creative and innovative enough.

Find PR Directories: Submit you website to the directory with High Page Rank profile.

Rank Your Website locale: Tag your geographic location in the map of Google Places. 

Video Vision: You need to give your website a fantastic appearance adding videos related to your service.

Connect and Socialize: As much as you will share your views, website links, comments with social networking websites your business will spread worldwide.

Be a Blogger: Create a blog with your views and reviews and make sure it is maintained on a regular basis.

Guest Blogging: Guest Blogging definitely has productive outcome provided the blog has high PR.

There is no second choice other than being innovative: Use your intelligence and make your website unique. Google does not support stagnation. So be dynamic and updated and reflect this in your business website. Your website should be a manifestation of excellence and effort.

So, you may be feeling motivated. That is what Google aims. Don’t forget there is no shortcut to success and those who follow the shortcuts get lost in the blinding alleys of Penguin.

Google’s 10 fold algorithm to repel Black Hat and Link Spammers

Google’s 10 fold algorithm to repel Black Hat and Link Spammers- revealed by Matt Cutts

5/16/2013 11:27:00 pm


Google’s released a video in which Matt Cutts, its search spam chief, comes up with the new 10 fold plan to reduce Black Hats and link spamming. This video is very helpful for the ever eager webmasters and SEO professionals who always look forward to Google’s updates regarding search engine optimization. This video will really help them to know what they can expect from Google in terms of SEO in near future.

Matt Cutts came up with 10 effective points in his video to reduce the black hats and spammers and award the good sites, as Google plans to improve the search results even more.

Matt Cutts 10 fold algorithm

An advanced Penguin Updates
The Penguin Updates that was developed by Google to reduce spam shall move a step ahead and see the launch of Penguin 4 also known as Penguin 2.0. A more improved and effective version of the Penguin Updates. This will expected to witness a huge tumult among the SEO community.

Selling links (Advertorials)
Google came down hard on some sites that allowed advertorials or links that passed page ranks,on their site. This time the company is planning to take even harder stance if a site is found artificially inflating their link profile of violating the guidelines etched for webmasters.

Queries that appear spammy
Previously Google did not worry much about the queries about pay day loans or porns that was of somewhat spammy nature. But now, the search spam team has declared to be tougher with these spammy queries that are identified to be sent from outside Google.

“Upstream” flow
According to the video, Google has plans to chase more link networks to detect link spammers and their source. Matt Cutts rightly said that they will be moving “upstreams” than they have done in the past.

More sophy software for link analysis
Google is planning to invest more on installing more sophisticated softwares for analysing links. This software is expected to come up with more comprehensive understanding of the links.

Better detection of hacked sites
Google has done a lot in indexing hacked sites, recognizing the search results, removing the hacked sites and also informing the webmasters about the hacked counterpart of their sites. In the upcoming months, Matt promised to come up with more plans to repel the hacked sites and improve the communication with the webmasters.

Authoritative importance
If you are the owner of a site that has authority in a specific sector, Google will offer you an authority boost by listing your site above the one that are less authoritative.

Panda Updates softens
Panda update was Google’s filter that was introduced in the year 2011 to filter out sites with low quality contents off the SERP. According to Matt Cutts, Google is now softening their grip and are ready to judge the site on other aspects too.

Lower domain clusters
A lot of site of the same domain name makes the SERPs overcrowded, this time Google plans to replace the same domain named sites with diverse sites of related search.

Improved Communication
Google was always in favor of having better communication with the webmaster and this time Matt Cutts promise to come up with more of such examples.

Purpose of Google’s alternation of their algorithm has always been to promote white hat techniques over that of the black hats. This is also no different; the video clearly reveals their intention.

Lessons to make your SEO successful

Lessons to make your SEO successful

5/11/2013 10:09:00 am

Search engine rankings are a matter of deep concern to the business owners across the world. There are many instances where people even after working a lot don’t get rewarded and gets confused about the necessary steps that one should take to promote their business. The online entrepreneurs whose initiatives are not working should give this blog a thorough reading which will let you know about the basic criteria’s which Google finds in a SEO.

The important things are:

A Website That Can’t Convert: The flaws of the website should be identified, detected and eliminated before one starts the essential things like link sharing, keywords and other tactics. The navigation should be intuitive and the homepage should be informative, bright, catchy and flawless.

Self Sufficient: There should be a professional approach to the post of a SEO since it’s a complex and dynamic process to make the site popular. Hiring a consultant who is focussed is sincerely advised to carry out the social marketing efforts and managing the other aspects of business.

Out-dated Strategies: A report from RivalIQ reveals that more than half of all the companies use Meta keyword tag although it hasn’t been used by Google in years. This makes your strategies visible to your competitors and negatively impacts on your ranking.

Must mingle with others: Usually people have second thoughts on linking with other site but sharing makes you get noticed in the eyes of search engine. Google is fond of the companies which play well with others. So, it is essential to share and add links with other sites. But, choosing the right partner is extremely important.

Prediction of Keywords: People generally focus on predicting the keywords that their user would use but it’s very important to observe how the traffic detects their website. Developers should make use of the “search in reverse” function in the available SEO tools. Ranking would fell down if one fails to optimize and strategize their content.

Integration of the tools with sources like Google Analytics will help in optimizing the keywords that are driving traffic. Developers will eventually get to know how their users find their content if they play well in this game and act according to the situation needed.  Developers should master strategies the savvy marketing techniques and balancing their research. Ultimate goal should be serving the best to the user.

Best SEO plugin’s for WordPress site that will help you reach the top

Best SEO plugin’s for WordPress site that will help you reach the top

4/28/2013 09:09:00 pm



These days, there are a number of plugins built that would help with SEO and social sharing. But, it’s not easy to find the good quality stuffs in the huge market of widget. Before someone starts installing the plug-in, the basic SEO tasks should be familiar on their Wordpress sites. They are very important and a good start to the developing strategy.

They are listed as under:

Mapping out of Site’s Structure: A MindMap tool is required for developing an easy to follow site flowchart. Mind42 helps creating a site guide that divides the navigation sections and lets the user have an overview. 

Permanent URL Structure: Although none of the permalinks in the WordPress settings are SEO friendly, with the WP No Category Plugin, <word>/category section of the URL can be removed. As a result, a clean, compact and keyword rich URL is built.

Sorting out of useful folders: Generally there are some sections which are hidden to the search engine and to achieve that, a Robot.txt file in the top level of directory should be created. When the text file is created, folders can be specified to be visible to a search engine or not. It works really well but users can still access the pages through direct URL.

Create a Sitemap: Many of the tools listed below will help you quickly generate a sitemap. When this is complete, it should be submitted to Google Webmaster Tools and Bing Webmaster Tools as a request to start creating the content.

There are some effective WordPress SEO Plugins. Some of them are listed below:

SEO Ultimate: It’s a Meta data powerhouse which has access to control the content, keyword, Google Webmaster Verification and integration with Google Analytics. SEO Ultimate is proven to be helpful to manage data effectively.

Local Search SEO Contact Page: It’s perfect for those who are beginners in building a great SEO. The Local search allows to add all the business information’s in the ‘Contact Us’ page along with an embedded Google Map. This links up with your Google+ account.

Yoast’s WordPress: Yoast helps determine the current SEO score and so, we can monitor the areas that need improvement. One can find out the missing keywords from title and H1 tags and thus the content and metadata can be managed too. It is heard that Yoast’s WordPress is the most used plugin. It assists in the setting up of XML sitemaps, and thus all the title’s and description templates can be mapped. It is advised that this should be the only SEO plugin that should be used because it is regularly upgraded and helps one to reach in the top.

Top SEO-Friendly Image and Content Tools:

SEO Friendly Images: It ensures that all the images have alternate attributes, title tags and every other related information regarding search engines. A premium version is also available that can unlock the special features of SEO like XML sitemap generators and custom settings.

SEO Content Control: This tool helps identifying the weakest links among a lot of content. It includes viewing a list of all the pages, posts that possess lacklusters, missing Meta data and missing keywords.

Analytic Plugins are also very important. The Must-Have Analytics Plugins are:

SEO Rank Reporter: Rank Reporter is an awesome tool that monitors the Google ranking through the WordPress dashboard, and it’s updated every three days. SEO improvements are needed because when the ranking falls, other tools can be used to identify the error and find out their address. 

Google Analyticator: It integrates the data directly into the dashboard of WordPress. Performing pages, referrers and keywords can be viewed among other valuable metrics.

The Top-Notch Social Plugins are: 

Sociable: Sociable is a superior sharing plugin that has customization options and is featured with default options of personalizing the icons and images. The WordPress themes make the social site hugely accessible.

Social Media Tabs: This is a unique plugin that adds a social media widget and shows data from major social sites. It supports Facebook, Twitter, Pinterest, Google+, YouTube, Flickr and RSS.

These are some helpful advices. Hope this can increase the ranking!

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