THE INNOVATIVE FEATURES OF LINK ATTRIBUTION REPORTING NOW IN GOOGLE ANALYTICS IN-PAGE ANALYTICS
12/12/2012 11:02:00 am
Google Analytics is a measurement tool of one’s business .It
is the best and effortless tool to measure and comprehend engagement on one’s site.
In-Page Analytics reports give a visual estimation of how users interact with
your WebPages. Based on the links users click on the homepage of their site, one
can navigate In-Page Analytics the way they navigate their site. When one
clicks on any link of the homepage and when the new page is loaded, the
matching data are shown for that page. The reports provide support for page
level information, advanced segments and data comparisons. These reports can
furnish useful information to web designers and UX Professionals.
These reports
are beneficial in analyzing in various ways including:
- Are the users seeing the relevant content?
- Are the users able to locate what they are looking for on the page?
- What links users are clicking?
In-Page Analytics can perform excellent with modern browsers
such as Microsoft Explorer 9 or later or current versions of Chrome or Firefox.
But the most limiting factor of In-Page Analytics is to find out which link the
user actually clicked .So, if a page has two or more than two links to the same
destination page, the same statistics for both the links are shown. The second
disadvantage is that one has to enter the URL for the page for the report to
open and not by the actual link of the page. Before the Enhanced link
attribution In-Page Analytics was restricted in showing information only on
links and not on other basics such as buttons or menus.
Very recently Google
Analytics team announced a significant innovation to their In-Page Analytics
report-enhanced link attribution. Enhanced link attribution offers more-detailed
reports .But this added reports come at some additional cost of the speed
in creating the report .One needs to tag
the pages of the website to apply enhanced link function .For this one have to
use the asynchronous version of the Analytics tracking code. The next step
after you update your tracking code is to enable enhanced link attribution in
your property settings carefully .
This feature of enhanced link attribution will
make possible for one to
- See separate information for multiple links on a page that all have the same destination.
- See when one page element has multiple destinations.
- Track buttons, menus and actions driven by JavaScript.
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