Google’s 10 fold algorithm to repel Black Hat and Link Spammers

Google’s 10 fold algorithm to repel Black Hat and Link Spammers- revealed by Matt Cutts

5/16/2013 11:27:00 pm


Google’s released a video in which Matt Cutts, its search spam chief, comes up with the new 10 fold plan to reduce Black Hats and link spamming. This video is very helpful for the ever eager webmasters and SEO professionals who always look forward to Google’s updates regarding search engine optimization. This video will really help them to know what they can expect from Google in terms of SEO in near future.

Matt Cutts came up with 10 effective points in his video to reduce the black hats and spammers and award the good sites, as Google plans to improve the search results even more.

Matt Cutts 10 fold algorithm

An advanced Penguin Updates
The Penguin Updates that was developed by Google to reduce spam shall move a step ahead and see the launch of Penguin 4 also known as Penguin 2.0. A more improved and effective version of the Penguin Updates. This will expected to witness a huge tumult among the SEO community.

Selling links (Advertorials)
Google came down hard on some sites that allowed advertorials or links that passed page ranks,on their site. This time the company is planning to take even harder stance if a site is found artificially inflating their link profile of violating the guidelines etched for webmasters.

Queries that appear spammy
Previously Google did not worry much about the queries about pay day loans or porns that was of somewhat spammy nature. But now, the search spam team has declared to be tougher with these spammy queries that are identified to be sent from outside Google.

“Upstream” flow
According to the video, Google has plans to chase more link networks to detect link spammers and their source. Matt Cutts rightly said that they will be moving “upstreams” than they have done in the past.

More sophy software for link analysis
Google is planning to invest more on installing more sophisticated softwares for analysing links. This software is expected to come up with more comprehensive understanding of the links.

Better detection of hacked sites
Google has done a lot in indexing hacked sites, recognizing the search results, removing the hacked sites and also informing the webmasters about the hacked counterpart of their sites. In the upcoming months, Matt promised to come up with more plans to repel the hacked sites and improve the communication with the webmasters.

Authoritative importance
If you are the owner of a site that has authority in a specific sector, Google will offer you an authority boost by listing your site above the one that are less authoritative.

Panda Updates softens
Panda update was Google’s filter that was introduced in the year 2011 to filter out sites with low quality contents off the SERP. According to Matt Cutts, Google is now softening their grip and are ready to judge the site on other aspects too.

Lower domain clusters
A lot of site of the same domain name makes the SERPs overcrowded, this time Google plans to replace the same domain named sites with diverse sites of related search.

Improved Communication
Google was always in favor of having better communication with the webmaster and this time Matt Cutts promise to come up with more of such examples.

Purpose of Google’s alternation of their algorithm has always been to promote white hat techniques over that of the black hats. This is also no different; the video clearly reveals their intention.

Lessons to make your SEO successful

Lessons to make your SEO successful

5/11/2013 10:09:00 am

Search engine rankings are a matter of deep concern to the business owners across the world. There are many instances where people even after working a lot don’t get rewarded and gets confused about the necessary steps that one should take to promote their business. The online entrepreneurs whose initiatives are not working should give this blog a thorough reading which will let you know about the basic criteria’s which Google finds in a SEO.

The important things are:

A Website That Can’t Convert: The flaws of the website should be identified, detected and eliminated before one starts the essential things like link sharing, keywords and other tactics. The navigation should be intuitive and the homepage should be informative, bright, catchy and flawless.

Self Sufficient: There should be a professional approach to the post of a SEO since it’s a complex and dynamic process to make the site popular. Hiring a consultant who is focussed is sincerely advised to carry out the social marketing efforts and managing the other aspects of business.

Out-dated Strategies: A report from RivalIQ reveals that more than half of all the companies use Meta keyword tag although it hasn’t been used by Google in years. This makes your strategies visible to your competitors and negatively impacts on your ranking.

Must mingle with others: Usually people have second thoughts on linking with other site but sharing makes you get noticed in the eyes of search engine. Google is fond of the companies which play well with others. So, it is essential to share and add links with other sites. But, choosing the right partner is extremely important.

Prediction of Keywords: People generally focus on predicting the keywords that their user would use but it’s very important to observe how the traffic detects their website. Developers should make use of the “search in reverse” function in the available SEO tools. Ranking would fell down if one fails to optimize and strategize their content.

Integration of the tools with sources like Google Analytics will help in optimizing the keywords that are driving traffic. Developers will eventually get to know how their users find their content if they play well in this game and act according to the situation needed.  Developers should master strategies the savvy marketing techniques and balancing their research. Ultimate goal should be serving the best to the user.

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