Google’s 10 fold algorithm to repel Black Hat and Link Spammers- revealed by Matt Cutts
5/16/2013 11:27:00 pmGoogle’s released a video in which Matt Cutts, its search spam chief, comes up with the new 10 fold plan to reduce Black Hats and link spamming. This video is very helpful for the ever eager webmasters and SEO professionals who always look forward to Google’s updates regarding search engine optimization. This video will really help them to know what they can expect from Google in terms of SEO in near future.
Matt Cutts came up with
10 effective points in his video to reduce the black hats and spammers and
award the good sites, as Google plans to improve the search results even more.
Matt Cutts 10 fold
algorithm
An advanced Penguin
Updates
The Penguin Updates that
was developed by Google to reduce spam shall move a step ahead and see the
launch of Penguin 4 also known as Penguin 2.0. A more improved and effective
version of the Penguin Updates. This will expected to witness a huge tumult
among the SEO community.
Selling links
(Advertorials)
Google came down hard on
some sites that allowed advertorials or links that passed page ranks,on their
site. This time the company is planning to take even harder stance if a site is
found artificially inflating their link profile of violating the guidelines
etched for webmasters.
Queries that appear
spammy
Previously Google did
not worry much about the queries about pay day loans or porns that was of
somewhat spammy nature. But now, the search spam team has declared to be
tougher with these spammy queries that are identified to be sent from outside
Google.
“Upstream” flow
According to the video,
Google has plans to chase more link networks to detect link spammers and their
source. Matt Cutts rightly said that they will be moving “upstreams” than they
have done in the past.
More sophy software for
link analysis
Google is planning to
invest more on installing more sophisticated softwares for analysing links.
This software is expected to come up with more comprehensive understanding of
the links.
Better detection of hacked sites
Google has done a lot in
indexing hacked sites, recognizing the search results, removing the hacked
sites and also informing the webmasters about the hacked counterpart of their
sites. In the upcoming months, Matt promised to come up with more plans to
repel the hacked sites and improve the communication with the webmasters.
Authoritative importance
If you are the owner of
a site that has authority in a specific sector, Google will offer you an
authority boost by listing your site above the one that are less authoritative.
Panda Updates softens
Panda update was
Google’s filter that was introduced in the year 2011 to filter out sites with
low quality contents off the SERP. According to Matt Cutts, Google is now
softening their grip and are ready to judge the site on other aspects too.
Lower domain clusters
A lot of site of the
same domain name makes the SERPs overcrowded, this time Google plans to replace
the same domain named sites with diverse sites of related search.
Improved Communication
Google was always in
favor of having better communication with the webmaster and this time Matt
Cutts promise to come up with more of such examples.
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