Characteristics and Benefits of Responsive Web Design

7/24/2015 11:12:00 pm


Boom of Smartphone across the global market brought a lot of changes in internet world. One such change was evolution of responsive designs while creating the websites by companies. 

Responsive website design refers to a type of web designing strategy in which the webpage adjusts itself as per the screen size or browser’s size on which user is browsing the website. Renowned web designer Ethan Marcotte developed the idea of responsive web design in 2010 and changed the face of online realm. 

In this method, media queries are utilized for identifying the type of device and then adjustments of grids, images and text etc are made on the basis of screen.

Some of the characteristics and benefits associated with responsive web design include:

Responsive website saves web designing resources
Advantages of Responsive Webdesign

The web designers do not have to design the website separately for different phones, tablets and computer screen. This saves a lot of time, monetary resources and energy of web designers.

Also, when you update your website, it automatically gets updated for all the elements related to responsive design.

Works for all types of media

All types Of Media

A perfect responsive design also aids in re sizing of media elements like moving text and videos etc and is not limited to images and text. 

Responsive website design is not limited to mobiles

Responsive Web design


Though having a responsive website is essential to ensure audience using Smartphone access the web pages easily, responsive websites is more than the design just for mobile phones.

The most efficiently designed responsive websites work perfectly on tablets, computer screens and even television screens. 

Navigation in responsive websites
Navigation Of Web design


Drop-down menus for a website are now outdated especially with the rise of Smartphone era. It is essential to have straightforward navigation in responsive websites to ensure users have best experience. Designers must think about navigation to work perfectly at smallest sizes and gradually must be followed for larger screens. 

Main objective of the designers should be to make sure that users easily recognize every portion of the website while going through it.


Role of responsive website for SEO

SEO for Web design

Google prefers website which is mobile friendly making the website rank higher than its counterparts. Also, having a common URL will aid in link building which will also ease the SEO related tasks. This also helps in analytics of website and data collection as single URL will be sufficient to perform all these processes. 

Increase in revenue through responsive websites
Revenue Through Website Design


As more and more users will appreciate comfort of using your website on their Smartphone or tablets, the website will be visited by them repeatedly. This will ultimately increase the returns related to the business at a higher rate. 

The responsive design will continue to evolve as the technology changes in future and new products hit the market. 

So, in order to sustain in the digital era, one must go for responsive design for their respective web pages. 

You can learn responsive website designing through institutes which provide good quality web designing course in Kolkata.

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