Responsive Web design Brings 5 New Approaches for SEO Success
6/14/2013 11:27:00 am
Today’s world is proliferated with gadgets.
Gadgets, new and updated, are arriving in the market every other day and they
have become indispensably attached with people’s daily lives. Nobody has the
time to sit in front of a desktop computer monitor and browse all day. We have
mobile devices from which we connect internet whenever needed, no matter where
we are the whole universe is under the World Wide Web. So, keeping this
background in mind the first thing that should come into the mind of a SEO
professional is how to build up a website that is easily accessible from all
devices. Responsive Web Design is the solution of your head-scratching problem.
This approach makes a website adaptable with browsing devices from desktop to
iPad Mini to the ones coming next. A website crafted applying Responsive Web
Design shifts its layout, reducing the need to scroll, resize or pan for best
viewing, according to the device’s screen.
I thought of starting with a few words
about Responsive Web Design, as an introduction to the five positive sides of
RWD that I am going to discuss now. Five hands that RWD lends a SEO :
- High Local Page Rank
- On-site SEO Efforts Applicable
- Content Creativity
- No Need to change the Links
- Google Preference
Aim
at High Local Page Rank : Research says that a
handsome portion of total web search comes from Mobile App and Mobile Devices.
Mobile users can track a website while on the move and they are seizing this
opportunity. What you have to do as a SEO professional is to meet your crafted
site with the geo-specific parameters which govern the field of mobile search.
This RWD approach will make your website rank high in Google search engine
results. A mobile user will switch over another search engine result if your
site is unable to provide what he requires in the first display. So, to get a
high Page Rank in Google’s search engine result make your site responsive to
mobile devices.
Onsite
SEO Efforts Applicable: If you fear of losing your
Onsite SEO Efforts and social sharing and thinking what’s the use of increasing
cost for a separate design, let me make you clear of your doubts. Anchor Text,
Internal Link structure, Title Tags, Meta Descriptions, Keywords, Content and
Search Engine Friendly URLs – all your efforts to make your site rank high are
still applicable in the arena of responsive design.
Content
Creativity: Responsive Web Design demands creative
content, otherwise your site will lose traffic in mobile search. Webmasters who
transform their main content, by modifying and editing a bit, to the newly
built responsive web design version of their site are likely to get
disappointed.
No
Need To Change the Links: If you already have an
existing backlink to your website you can use the same for the RWD site.
However those who are trying to make a separate RWD site, which will stand
apart from their main site, need to start from level zero of link building.
Google
Preference: Though search engines like Bing and Yahoo are emerging as competitors, we
somehow feel attached with Google and give more importance to Google Search
Engine rankings. Google is a strong supporter of responsive web design as it
increases creativity and as it is following industry demand.
To sum up, try to maintain a same HTML serving
all devices and CSS media queries and make your website adaptable to all views
as that’s the recent credo of the industry!
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