3 Steps to Glide Through Link Building Block

6/13/2013 12:18:00 pm

If you are working in the domain of SEO you might have faced one time or the other the sudden stumbling block in your smooth roadway to link building. You may start up enthusiastically with a vision in your mind and a particular plan to turn your conception of mind into virtually existing material reality, but your plan is restrained to fly free by time and clauses of your clients. Day by day link building makes you certain about those factors that actually gets the website high PageRank and more promotional traffic and knowing very well what will work, you tend to be formulaic in the creative process of building link. The obvious result is your work becomes tedious and tiresome to you, you lose the positive energy which is very essential to succeed in any form of work be it small or big. This state of inertia is the ultimate block that you have to throw away in order to regain your creative spirit. Why not make your work more interesting?

Stick to Sticky Notes

There cannot be any second choice other than sticky notes if you want to squeeze creative ideas from the brains of your hardworking team. Gather all your fellow team members and all of you write down some clicking ideas that you think will be fruitful in building the promotional link for your client. I’m sure you will agree on certain points, that means, certain points will be common among all. Following a short discussion you will get a handful of new and innovative ideas that executed will definitely bring some magic. So, the point is if you are drained of ideas borrow it from others.

Guest Blogging, not always

Don’t expect that only guest blogging can bring you traffic. Instead a group analysing of clients’ demands, reviewing the budget sheet, drawing a clear picture of available resources and determining strategic steps towards creation of links will help. Try to hold these meetings after regular intervals. Otherwise this solution may not turn out to be helpful.

Communicate with Clients

The most important factor all SEO experts should keep in mind is that you should have a crystal clear view of the sales and buying processes of your clients and prioritize accordingly. Superficial ideas never did any lasting impact on work and it never can be.

Sales process: If the client is someone from the Sales Department of the company, ask him/ her what qualities do they want for a good lead and preferably test the limits (of attracting lead) of your newly built site on a potential customer.

Buying process: Make a market survey on existing customers and would-be customers of your client and analyse the comparison carefully. You will come to know about the essentialities that draw more traffic and more customers, about the features that make a product consumer-favourite.

Sales and Buying processes jointly establish a company’s future and knowledge of the future will make you confident in your work of link building.

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