Twitter to launch Geo-Targeting Advertisement by this Year
6/27/2013 12:37:00 pm
Sammy is in Albine road and searching Twitter on her mobile
for a McDonald outlet nearby for lunch. She got her result after doing an
organic search. She was thinking if she would have got it immediately!!!
Sammy has to wait not much because Twitter is planning to
let brands show promoted tweets to customers in their applications within the
immediate vicinity of their stores and could be ready as soon as the fourth
quarter. This is called geo-targeted marketing.
Even as geo-targeting across other advertising medium such
as TV, print, or online may be nothing new, geo-targeting on mobile goes one
step further by enabling advertisers to target consumers on the move, based on their propinquity to a particular
store or service provider at the exact moment that the ad is shown.
Ad Age quotes two sources familiar with the matter who say
that Twitter is developing a hyper-specific geo-targeting ad product that will
let retailers catch customer’s attention when they are in the neighbourhood of
their stores.
This type of real-time advertisement could be very helpful
for customers as they are alerted with new deals, promotions, offers available
at the nearby stores through tweets. Retailers could target specific audiences
with their advertisement.
Twitter currently has the option for advertisers to have city
based ads and does not pop to the vicinity of the stores, like Facebook has
been doing since 2011. Today, Facebook has become the main source of social
advertising for small business. Twitter
has not been a meaningful advertising option which will change soon. But this
geo-fencing would only be a promoted tweet for Sammy or a useful feature of
Twitter….that will be answered soon!!
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