Google’s 9 services for a Business Owners and Marketers

7/03/2013 03:30:00 pm

Now-a-days the market is proliferated with apps and services for website profiting. But nobody can beat Google’s essential apps in this regard. They are not just helping aids but also an indispensable part of your website. Be you a website owner or a digital marketer, knowing the utility and facility of Google’s best apps are your essential requirement before you set on to fashion your website. Here is a comprehensive overview on the best of Google’s offers that bring maximum output in your business.

  • Google Analytics
  • Google Webmaster Tools
  • Google+ Local
  • Google+ Hangouts
  • Google Keep
  • Google Contacts
  • Google Voice
  • Google Calendar
  • Google Drive

Google Analytics:

You may be a website owner or a digital marketer or an expert professional, Google Analytics is a must for every business website. If you’re still dwindling about its installation, let me remind you or rather warn you that without Google Analytics you will be lagging behind your competitors. Considering the high utility of the system here is some points that will give you a fair conception of its working potential.

  • With Google Analytics it’s easy to track the traffic, even the specific features which attract traffic, in your own website or your client’s website (built by you) simply by following a clear and concise graphic chart with every detail.
  • Content Reports system clearly shows you which part of the website gathers notice from viewers, so that you can concentrate on improving that line. It means you are shown the track of your success by Google Analytics.
  • Go by the Standard Report or make a Customized one in just a few simple steps and measure and share the data with the whole team and set up campaigns accordingly. You can even measure how many visitors of your website are using mobile apps through Mobile Analytics and track records in social networking sites and application.
  • There is automatic email reporting feature which keeps you continuously aware with daily, weekly, monthly and quarterly reports.
Google Analytics ultimately helps you increase the traffic rate of your website and at the same time if you use it in your client’s website they get help in the same way through constant mail reports and graphs. For details of the service offered by Google visit the page Google Analytics Setup.


Google Webmaster Tools

Google Webmaster Tools is a treat from Google to all webmasters. It increases the visibility of your site in search engine result but do not confuse it with Google Analytics. Google search engine works differently from Bing, Yahoo or Baidu.
  • Google Webmaster Tools shows you how your site gets noticed by Google Search Engine.
  • It also identifies negative features that may lead you lose ranking, so that you can change and improve your website accordingly for every single owner or creator of websites wants to get high page rank.
  • There is also an option using which you can specify the most important page on your site so that it gets more attention from viewers.
  • Not even a single keyword is missed in its traffic record update, unlike Google analytics which show an overall traffic record graph.
  • It downloads data about internal and external pages linked to the site under service.

Google Webmaster Tools works hand in hand with Google Analytics. To install set up in few minutes visit  HERE.


Google+ Local

Google+ Local or Google Places whatever you may call it, it’s the most interesting offer from Google+.

  • Google+ Local enables you to list your business website in the Google search engine page in absolutely free of cost. You can say it’s the simplest way to make your website known around the world through social networking.
  • Create an account and upload videos, blog posts, photos and share it with the whole world. You can include hyperlinks and backlinks as well in your posts.
  • Similarly you will get comments, suggestions, customer reviews and feedbacks through Google+ Local. And these bits of touches and appreciations are the inspirations for the hard work you will do.
  • If any of your page viewers is searching the name of your company, with Google+ Place account your website will come with Google Map location details, reviews and ratings.

If you have an account it’s great but if you don’t, hurry up! To register visit Google+ Local Sign Up.

Google Hangouts

What do we mean by Hang-outs? Hang-outs are places where you can casually chat and pass time in groups. Google Hang-outs is just something like this except it’s a virtual space where you can indulge in messaging and chatting with friends, colleagues and clients. For availing the hang-outs facility you must have Google+ account and the specific URL of the hang-out. Whether you are at home or at work, you will receive alert tone in your mobile when there is a chat invitation or message arrival, so that you can instantly join or check from your mobile, tab or lap. Arrange client meeting, conference calls or simply gossip session – whatever you like with Hang-outs. It’s totally free and accessible to all devices including pc, Tablets, Android phones, iphone, smartphone or ipad. Visit HERE for more information about the hang-out entertainment package.

Google Keep

Google Keep works in tie with Google Drive. It’s the potentially optimized digital notepad from Google. Photo notes, voice notes, color coding checklists, reminders are its specialties. Organize your website with markings and notes using Google Keep and you will experience a wonderful journey with it because Google Keep automatically understands your requirement. It’s really good for smartphone users. Downloading link https://drive.google.com/keep/ is provided.

Google Contacts

Google Contacts is the tool that organizes and stores your contact details – personal and professional carefully, so that you don’t miss even a single contact due to excessive work pressure. Google contacts can store brief as well as long records. For example, you can keep only Name, email id and phone numbers of your contact persons or include separate profiles with photos, job details, address, employer details -every bit of important information. The positive side of recording contacts is, later in your work hours when you type a name other information automatically comes on the screen and you can send mail or make a call quickly. Here is some simple directions for you, if you have iCloud, Entourage or Contact book https://support.google.com/mail/answer/14024?hl=en

Google Contacts uses Gmail, Google Drive, Google Calendar for maximum output. Visit  google.com/contacts

Google Voice

Google Voice is another free magical service from Google. It works with land phones, mobiles, work phone and VoIP on national and international level. Google Voice is nothing but a web-based number covering all your phone numbers. You will receive a call on your mobile phone / land phone (whichever you prefer) when someone dials up your Google Voice number. If you are a website owner, keep the Google Voice number in your site and you will receive indication every time there is a traffic increase.

To create your Google Voice account visit https://www.google.com/voice

Google Calendar

Google Calendar is an online scheduler for systematizing your works. You can

  • Make separate lists for upcoming events or business meetings, set reminders and add remembering details
  • Get reminder messages (voice or text) on your phone
  • Track RSVP
  • Invite and share information with friends, colleagues or clients

Get a free access from any device and visit Google Calendar.

Google Drive

With this online service you can store business documents, images, videos, voice-messages etc. (up to 15 GB storage is absolutely free) on the one hand and on the other share them directly with your team professionals. Google Drive is even accessible from mobile provided you have the essential mobile app which you will get at  drive.google.com, Be it making a presentation on PowerPoint or documenting in Microsoft Word, Organizing in Microsoft Excel, editing or drawing or sharing – the whole process of arranging your website documents online can best be done on Google Drive. To know more click the link  Google Drive.

If you update your business with these apps, I can bet you will get amazingly positive outcome within months.

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