Link Building Techniques After Penguin 2.0

Remove 11 obstacles and build successful links

7/07/2013 01:27:00 am



Here is some of the common errors we, SEO owners, often commit while link building. From my own experience I traced some blocks that problematize building successful links and thought of gathering them under one head for the sake of helping my fellow SEO owners and professionals. These features come to us as pseudo-help but ultimately they damage search engine ranks.

1)      Prioritizing Quantity, neglecting quality:  Even the expert professionals are fallible to this error. Quantity can never ever beat quality in any field of work. A qualitatively superb link can sweep away 25 links. Visitors choose sites by quality. With quality an unknown link becomes popular among a known circle and then crosses its boundary. Google is also stressing on increasing the quality of the links, it matters not if concentrating on quality actually reduces the quantity of links.

2)      Temptation for Mass Article Submission: All SEO owners are more or less tempted to publish one single article or content to different websites. If you have learned this wrong tactics, let me be a guide to you as I have learned from my own experience, Mass Article Submission is not always benefitting for SEO. It may initially show good result but ultimately your link will lose page rank. I am sure, you don’t want that!

3)      Spinning the same Content: Spinning content is similar to making a presentation for a conference meeting, using the same in your blog, in social networking websites. People often change some five or six words, add or remove phrases or alter the sentence chronology and confidently use it in multiple sites. Google no longer encourages spinning of contents. They demand flow of creativity. Every unique site has its own separate set of visitors and even if the visitors be the same in some cases, don’t you think they would not like to read the same words and sentences again and again. It’s quite boring. You may have experienced it yourself. And after all search engines are no fool not to recognize duplicate contents.

4)      Sending Mails Requesting Guest Posts: Stop sending request to other bloggers or site owners for publishing Guest Posts. If you really want your creativity to get noticed among viewers stop begging of opportunities and carve a niche on your own ability. Try to improve your own blog first.

5)      Ignoring your own site: You may have created excellent contents for others’ sites but your own site escaped your attention. Visitors who come across the link of your site in the great links built by you, are disappointed to see your poorly built site. I would suggest, pay attention to your own child because in the SEO market it’s your own site that speaks for you.

6)      Small Text Links/ Hiding Text Links/ Buying Advertising : Manipulating search engine ranks by hiding website links in emails in equal to spamming. And it’s really not favorable.

7)      Anchor Text Obsession: As you all know anchor text is the visible link in the hyperlink and by clicking anchor text link one directly reaches the mentioned site. As anchor texts are the easiest ways to get search engine ranks SEO professional tend to use to more and more. Even Google’s Webmaster Tools pushes the maximization by tracing most common words in anchor text. So, you can not totally shun using anchor texts. It helps but too much of anything is bad. It’s really depressing when we see only to get search engine ranks links are populated with anchor text backlinks. However, after Penguin algorithm this practice is reduced.

8)      New Page Submission for getting Contact: Don’t run after business owners or clients stating again and again that you can build such and such type of links and such and such number of links for them on various c-class IPs. Let your links be of so good quality that clients stand in a queue for working with you. There is absolutely no need for Submission of Page of Contact.

9)      Guest Posting: Stop using guest blogging unless and until you’re sure that the person who is writing for your site has proper knowledge on the topic he / she is writing. Best way is if you can interview the person before appointing for guest posting. But I must admit, Guest Blogging if written by a knowledge-able person who is updated in latest SEO news really helps.

10)   Replacing “Content Marketing” with “Link Building” : Content Marketing and Link Building may be complementary but they are as different as the two poles. Content Marketing satisfies customers by showcasing to them in content form the exact things they want but it’s purpose is not to build links. Keep these two separate. Use different contents for both of them. At least, for SEO success you can invest that much of creativity.

11)   Frequent Publishing of Press Releases: Just for the matter of attracting attention of viewers and gaining page ranks don’t publish press releases if there is really nothing new to launch. May be next time when you have some real news, nobody feels interested to visit your site!

If you are creative enough not to use these in the link building there is nothing to worry. Your site will soar high on its own wings.

Google Apps for Business

Google’s 9 services for a Business Owners and Marketers

7/03/2013 03:30:00 pm

Now-a-days the market is proliferated with apps and services for website profiting. But nobody can beat Google’s essential apps in this regard. They are not just helping aids but also an indispensable part of your website. Be you a website owner or a digital marketer, knowing the utility and facility of Google’s best apps are your essential requirement before you set on to fashion your website. Here is a comprehensive overview on the best of Google’s offers that bring maximum output in your business.

  • Google Analytics
  • Google Webmaster Tools
  • Google+ Local
  • Google+ Hangouts
  • Google Keep
  • Google Contacts
  • Google Voice
  • Google Calendar
  • Google Drive

Google Analytics:

You may be a website owner or a digital marketer or an expert professional, Google Analytics is a must for every business website. If you’re still dwindling about its installation, let me remind you or rather warn you that without Google Analytics you will be lagging behind your competitors. Considering the high utility of the system here is some points that will give you a fair conception of its working potential.

  • With Google Analytics it’s easy to track the traffic, even the specific features which attract traffic, in your own website or your client’s website (built by you) simply by following a clear and concise graphic chart with every detail.
  • Content Reports system clearly shows you which part of the website gathers notice from viewers, so that you can concentrate on improving that line. It means you are shown the track of your success by Google Analytics.
  • Go by the Standard Report or make a Customized one in just a few simple steps and measure and share the data with the whole team and set up campaigns accordingly. You can even measure how many visitors of your website are using mobile apps through Mobile Analytics and track records in social networking sites and application.
  • There is automatic email reporting feature which keeps you continuously aware with daily, weekly, monthly and quarterly reports.
Google Analytics ultimately helps you increase the traffic rate of your website and at the same time if you use it in your client’s website they get help in the same way through constant mail reports and graphs. For details of the service offered by Google visit the page Google Analytics Setup.


Google Webmaster Tools

Google Webmaster Tools is a treat from Google to all webmasters. It increases the visibility of your site in search engine result but do not confuse it with Google Analytics. Google search engine works differently from Bing, Yahoo or Baidu.
  • Google Webmaster Tools shows you how your site gets noticed by Google Search Engine.
  • It also identifies negative features that may lead you lose ranking, so that you can change and improve your website accordingly for every single owner or creator of websites wants to get high page rank.
  • There is also an option using which you can specify the most important page on your site so that it gets more attention from viewers.
  • Not even a single keyword is missed in its traffic record update, unlike Google analytics which show an overall traffic record graph.
  • It downloads data about internal and external pages linked to the site under service.

Google Webmaster Tools works hand in hand with Google Analytics. To install set up in few minutes visit  HERE.


Google+ Local

Google+ Local or Google Places whatever you may call it, it’s the most interesting offer from Google+.

  • Google+ Local enables you to list your business website in the Google search engine page in absolutely free of cost. You can say it’s the simplest way to make your website known around the world through social networking.
  • Create an account and upload videos, blog posts, photos and share it with the whole world. You can include hyperlinks and backlinks as well in your posts.
  • Similarly you will get comments, suggestions, customer reviews and feedbacks through Google+ Local. And these bits of touches and appreciations are the inspirations for the hard work you will do.
  • If any of your page viewers is searching the name of your company, with Google+ Place account your website will come with Google Map location details, reviews and ratings.

If you have an account it’s great but if you don’t, hurry up! To register visit Google+ Local Sign Up.

Google Hangouts

What do we mean by Hang-outs? Hang-outs are places where you can casually chat and pass time in groups. Google Hang-outs is just something like this except it’s a virtual space where you can indulge in messaging and chatting with friends, colleagues and clients. For availing the hang-outs facility you must have Google+ account and the specific URL of the hang-out. Whether you are at home or at work, you will receive alert tone in your mobile when there is a chat invitation or message arrival, so that you can instantly join or check from your mobile, tab or lap. Arrange client meeting, conference calls or simply gossip session – whatever you like with Hang-outs. It’s totally free and accessible to all devices including pc, Tablets, Android phones, iphone, smartphone or ipad. Visit HERE for more information about the hang-out entertainment package.

Google Keep

Google Keep works in tie with Google Drive. It’s the potentially optimized digital notepad from Google. Photo notes, voice notes, color coding checklists, reminders are its specialties. Organize your website with markings and notes using Google Keep and you will experience a wonderful journey with it because Google Keep automatically understands your requirement. It’s really good for smartphone users. Downloading link https://drive.google.com/keep/ is provided.

Google Contacts

Google Contacts is the tool that organizes and stores your contact details – personal and professional carefully, so that you don’t miss even a single contact due to excessive work pressure. Google contacts can store brief as well as long records. For example, you can keep only Name, email id and phone numbers of your contact persons or include separate profiles with photos, job details, address, employer details -every bit of important information. The positive side of recording contacts is, later in your work hours when you type a name other information automatically comes on the screen and you can send mail or make a call quickly. Here is some simple directions for you, if you have iCloud, Entourage or Contact book https://support.google.com/mail/answer/14024?hl=en

Google Contacts uses Gmail, Google Drive, Google Calendar for maximum output. Visit  google.com/contacts

Google Voice

Google Voice is another free magical service from Google. It works with land phones, mobiles, work phone and VoIP on national and international level. Google Voice is nothing but a web-based number covering all your phone numbers. You will receive a call on your mobile phone / land phone (whichever you prefer) when someone dials up your Google Voice number. If you are a website owner, keep the Google Voice number in your site and you will receive indication every time there is a traffic increase.

To create your Google Voice account visit https://www.google.com/voice

Google Calendar

Google Calendar is an online scheduler for systematizing your works. You can

  • Make separate lists for upcoming events or business meetings, set reminders and add remembering details
  • Get reminder messages (voice or text) on your phone
  • Track RSVP
  • Invite and share information with friends, colleagues or clients

Get a free access from any device and visit Google Calendar.

Google Drive

With this online service you can store business documents, images, videos, voice-messages etc. (up to 15 GB storage is absolutely free) on the one hand and on the other share them directly with your team professionals. Google Drive is even accessible from mobile provided you have the essential mobile app which you will get at  drive.google.com, Be it making a presentation on PowerPoint or documenting in Microsoft Word, Organizing in Microsoft Excel, editing or drawing or sharing – the whole process of arranging your website documents online can best be done on Google Drive. To know more click the link  Google Drive.

If you update your business with these apps, I can bet you will get amazingly positive outcome within months.

Latest Twitter News

Twitter to launch Geo-Targeting Advertisement by this Year

6/27/2013 12:37:00 pm

Sammy is in Albine road and searching Twitter on her mobile for a McDonald outlet nearby for lunch. She got her result after doing an organic search. She was thinking if she would have got it immediately!!!

Sammy has to wait not much because Twitter is planning to let brands show promoted tweets to customers in their applications within the immediate vicinity of their stores and could be ready as soon as the fourth quarter. This is called geo-targeted marketing.

Even as geo-targeting across other advertising medium such as TV, print, or online may be nothing new, geo-targeting on mobile goes one step further by enabling advertisers to target consumers on the move,  based on their propinquity to a particular store or service provider at the exact moment that the ad is shown.

Ad Age quotes two sources familiar with the matter who say that Twitter is developing a hyper-specific geo-targeting ad product that will let retailers catch customer’s attention when they are in the neighbourhood of their stores.

This type of real-time advertisement could be very helpful for customers as they are alerted with new deals, promotions, offers available at the nearby stores through tweets. Retailers could target specific audiences with their advertisement.


Twitter currently has the option for advertisers to have city based ads and does not pop to the vicinity of the stores, like Facebook has been doing since 2011. Today, Facebook has become the main source of social advertising for small business.  Twitter has not been a meaningful advertising option which will change soon. But this geo-fencing would only be a promoted tweet for Sammy or a useful feature of Twitter….that will be answered soon!!

Latest Google Update

Google Talks about their latest updates

6/20/2013 12:44:00 pm

Finally, we got Mat Cutts, Google’s head of search spam, on a random chat with Danny Sullivan, in SMX Advanced, the search marketing conference 2013 and he unraveled Google’s latest and upcoming mystery moves to the awaiting world.  The question-answer round that followed is quite interesting and I have extracted some key points out of that. Cutts was so excited that he went on explaining and announcing so many new things Google has planned to come up with and it will obviously be interesting to the SEO professionals.

Peak of the Talk:

1) Google’s latest search algorithm update targeting Payday Loan like spammy queries: Google has come up with a set of new search algorithm the target of which is spammy queries like Payday Loan, casino terms, pornographies – such heavily spammed searches and wrongly configured mobile sites and illegally built SEO and links.

2) Google’s Monthly Panda Roll: Google thought of updating Panda algorithm regularly, suppose once in a month. It will be like a repetitive cycle getting updates in a particular time and emitting its impact for the next 10 days. From now on Google has no need to announce Panda Rolling update for the cycle will be renewed every month on that particular period.

3) Inclusion of URLs in Google Webmaster Notifications as Examples to make you aware: Having URLs pasted on Google Webmaster Notifications will make problem areas clearly understandable. This facility is coming very soon. For each penalty you get from Google, you will find sample URLs (showing how you got penalties) which will give you a clear idea of how to make your link penalty-proof.

4) Google’s Speed Penalty for Mobile Websites: Google is introducing a speed measuring factor for mobile websites. There is still enough time, webmasters and SEO professionals update your mobile sites for catching up with Google’s speed monitoring tool. However, Cutts didn’t explain it in detail as this feature is still in potentia but it’s better always to make preparations early.

5) Newly Structured Google Dashboard: Google Dashboard will get a new Beta look. You will see more errors, messages and more reporting based on the data structuring which you built your website.

Google’s New Move in Algorithm

Google’s New Move in Algorithm to Track Spam namely Payday Loans

6/19/2013 10:58:00 am

Google’s Search Engine has got a new garb putting which it will be able to trace the spam queries linked with payday loans, pornographic and casino terms and other randomly indiscriminate searches listed as heavy spams and illegally built links. Previously spammy queries were not the target of Google’s Search Team but they had promised to think about it in near future. And following it the news of the arrival of this search engine update from Google was in the air for a few months and finally its official announcement was done by Matt Cutts, Google’s Search Spam Head, in Twitter. Not a week has passed and people are showing a good deal of interest to know in detail about the new update. Well, this change is not something that will be confined to the U.S., Google is looking forward to its global effect.

And it’s not a good news for you if you have a bad mobile website for your site is bound to be affected.  Google has made you aware of their future ranking changes in advance and if you are one of those few who didn’t pay heed to the post of Google Webmaster Central Blog hurry up and configure the SEO algorithm in a right way to avoid Google’s grasp. Especially the smartphone users are going to face many errors with wrongly configured sites.

It’s a new experiment on Google’s part and as far statistical data is given, only 0.3% of the U.S. querries are affected as an impact of the new move. But Matt is hopeful about its upcoming effect as he says, for high spam Turkish queries the impact is 4% approx.

5 New Approaches for SEO Success

Responsive Web design Brings 5 New Approaches for SEO Success

6/14/2013 11:27:00 am

Today’s world is proliferated with gadgets. Gadgets, new and updated, are arriving in the market every other day and they have become indispensably attached with people’s daily lives. Nobody has the time to sit in front of a desktop computer monitor and browse all day. We have mobile devices from which we connect internet whenever needed, no matter where we are the whole universe is under the World Wide Web. So, keeping this background in mind the first thing that should come into the mind of a SEO professional is how to build up a website that is easily accessible from all devices. Responsive Web Design is the solution of your head-scratching problem. This approach makes a website adaptable with browsing devices from desktop to iPad Mini to the ones coming next. A website crafted applying Responsive Web Design shifts its layout, reducing the need to scroll, resize or pan for best viewing, according to the device’s screen.

I thought of starting with a few words about Responsive Web Design, as an introduction to the five positive sides of RWD that I am going to discuss now. Five hands that RWD lends a SEO :

  • High Local Page Rank
  • On-site SEO Efforts Applicable
  • Content Creativity
  • No Need to change the Links
  • Google Preference


Aim at High Local Page Rank : Research says that a handsome portion of total web search comes from Mobile App and Mobile Devices. Mobile users can track a website while on the move and they are seizing this opportunity. What you have to do as a SEO professional is to meet your crafted site with the geo-specific parameters which govern the field of mobile search. This RWD approach will make your website rank high in Google search engine results. A mobile user will switch over another search engine result if your site is unable to provide what he requires in the first display. So, to get a high Page Rank in Google’s search engine result make your site responsive to mobile devices.

Onsite SEO Efforts Applicable: If you fear of losing your Onsite SEO Efforts and social sharing and thinking what’s the use of increasing cost for a separate design, let me make you clear of your doubts. Anchor Text, Internal Link structure, Title Tags, Meta Descriptions, Keywords, Content and Search Engine Friendly URLs – all your efforts to make your site rank high are still applicable in the arena of responsive design.

Content Creativity: Responsive Web Design demands creative content, otherwise your site will lose traffic in mobile search. Webmasters who transform their main content, by modifying and editing a bit, to the newly built responsive web design version of their site are likely to get disappointed.

No Need To Change the Links: If you already have an existing backlink to your website you can use the same for the RWD site. However those who are trying to make a separate RWD site, which will stand apart from their main site, need to start from level zero of link building.

Google Preference: Though search engines like Bing and Yahoo are emerging as competitors, we somehow feel attached with Google and give more importance to Google Search Engine rankings. Google is a strong supporter of responsive web design as it increases creativity and as it is following industry demand.
To sum up, try to maintain a same HTML serving all devices and CSS media queries and make your website adaptable to all views as that’s the recent credo of the industry!

3 Steps to Glide Through Link Building Block

3 Steps to Glide Through Link Building Block

6/13/2013 12:18:00 pm

If you are working in the domain of SEO you might have faced one time or the other the sudden stumbling block in your smooth roadway to link building. You may start up enthusiastically with a vision in your mind and a particular plan to turn your conception of mind into virtually existing material reality, but your plan is restrained to fly free by time and clauses of your clients. Day by day link building makes you certain about those factors that actually gets the website high PageRank and more promotional traffic and knowing very well what will work, you tend to be formulaic in the creative process of building link. The obvious result is your work becomes tedious and tiresome to you, you lose the positive energy which is very essential to succeed in any form of work be it small or big. This state of inertia is the ultimate block that you have to throw away in order to regain your creative spirit. Why not make your work more interesting?

Stick to Sticky Notes

There cannot be any second choice other than sticky notes if you want to squeeze creative ideas from the brains of your hardworking team. Gather all your fellow team members and all of you write down some clicking ideas that you think will be fruitful in building the promotional link for your client. I’m sure you will agree on certain points, that means, certain points will be common among all. Following a short discussion you will get a handful of new and innovative ideas that executed will definitely bring some magic. So, the point is if you are drained of ideas borrow it from others.

Guest Blogging, not always

Don’t expect that only guest blogging can bring you traffic. Instead a group analysing of clients’ demands, reviewing the budget sheet, drawing a clear picture of available resources and determining strategic steps towards creation of links will help. Try to hold these meetings after regular intervals. Otherwise this solution may not turn out to be helpful.

Communicate with Clients

The most important factor all SEO experts should keep in mind is that you should have a crystal clear view of the sales and buying processes of your clients and prioritize accordingly. Superficial ideas never did any lasting impact on work and it never can be.

Sales process: If the client is someone from the Sales Department of the company, ask him/ her what qualities do they want for a good lead and preferably test the limits (of attracting lead) of your newly built site on a potential customer.

Buying process: Make a market survey on existing customers and would-be customers of your client and analyse the comparison carefully. You will come to know about the essentialities that draw more traffic and more customers, about the features that make a product consumer-favourite.

Sales and Buying processes jointly establish a company’s future and knowledge of the future will make you confident in your work of link building.

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