10 precious tips for SEO after Google Penguin update
4/22/2013 11:15:00 pm
Links has been an integral component of SEO
and has paved the road of success to all good SEO campaigns. From the first update
of Google Penguin algorithm, it’s a vital duty to develop the links properly.
The
top 10 suggestions for creating back links for your own or other’s sake are
listed as following: -
1. Preference
to Quality
Recent link developing initiatives should
have their first preference as quality. Google Penguin has condemned many
websites for low quality links which take minimal force to receive the
administrative submissions.
2. Connections
are prior to Links
Developing a link is almost similar to
networking. Every SEO should have their personal list of contacts that can help
you with building links.
If you have served the SEO industry for
some time, you might already have some connections. Being a freelancer, you can
seek help to people with whom you have dealt already or have worked for their
campaigns.
3. Extend
Initially you have to reach to someone to
start building links, and divulging with others would be the first step. You
should know their clients, personality, customer base and contacts. A personal
approach will be better in emails.
4. Originality
Originality to content is immensely vital
in link developing campaigns. The content in editorial part is the best,
because these involve writing contents based on your website. Two important
things are:
Article
Marketing
Guest Blogging.
The
necessity for great content has increased the demand of content marketing with
a boom.
5. Know
Your Audience
Audience is the most important and tone is
very important in this case. If a highly technical post is concerned, writing should
be according to the understanding of engineering principles and concepts.
6. Mixture
Mixture of links is always appreciated.
Types of links you may consider are as
follows:
Forum Posts
Blog Comments
Articles & Blog Posts (in content
links)
Brand Links
Local Citations
Keyword Rich Hyper Text
Follow Links
Widgets
Some of them are very old, but are easier
than others and more valuable in campaigns.
7. Value
The Internet is full with low quality content.
It is important to impart value to the website from where you are hoping to
gain a link from.
If links are developed by way of blog
commenting, value should be added to the content. Relevant comments should be
made which would be accepted and appreciated.
8. Metrics
Domain metrics such as PageRank, Domain
Authority, Page Authority, MozRank, MozTrust, Linking Root Domains, and External
Link Volume etc. are the potential back link sources.
PageRank – This is Google’s own scoring
system where sites are given a rank.
Domain
Authority – This is SEOMoz’s best attempt at ranking search engines on link
domains.
MozRank
– Visual representation for calculating the volume of links, quality of links
and number of root domains pointing towards a page.
9. It
should be earned
It’s not easy to earn links. The quality of
your content should be of high standard and should be very influential. Getting
your contents reach to the right readers is the most vital part. Marketing
strategy is very important for publicizing the contents and getting it spread
and shared.
10. Realistic
Being realistic is very important. No one
should push their luck and disbelieve in their original work. If your website
is a new product, don’t aim up too high and ask for high level blogging. It’s
very important to develop the links relevantly.
Links should be created logically. Though it’
time taking, when good websites are built, it will start to flourish
automatically. 
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