Things to keep in mind before the Google Penguin launches
4/27/2013 09:11:00 pm
It
is a well-known fact that Google Penguin is updating and the next update will
have a major impact on the SERPs.It is known to all that the Penguin filters
the link quality and designs to take out the sites that generally use
influential techniques to make the search visibility better.
It
is very much easy to understand that web spam engineers have improvised themselves
in the last few months. And so, Google’s team is eager for a major structural
change to change the way their filters work.
Google
have even been involved in some particularly important web spam actions against
sites like ‘Interflora’ and removing the faulty links.
Basically,
Google makes big projects which points towards intellectuals. The question that
arises is how can one profile their links and analyses the impact when Penguin
comes in the market.
There
are a lot of evidence based theories. Some of them are jotted down:-
The Link Graph: Google knows about the
whereabouts of bad links and so when they start looking for it, they start with
link graphs. Link graph is a network made up of clusters which forms IPs and as
a result, ownerships and associations.
It
assignsauthority to the links that have built up enough, which means that the
sites that use manipulative weight would be associated with the link graph and
hence can be located. They would be removed from the PageRank picture, which
would speed up the search engines as garbage of bad links has been removed.
Link Velocity: Google has exhibited a
remarkable change in the acquiring of their links. Google devalues the ordinary
and spots the spikes very quickly.
They’ve
broadcasted a chart which explains how the bad links are devalued. Links would
be moulded into the Penguin model very soon.
Link Trust: Link Trust is of prime
importance to Google. Trust is based on the Hilltop algorithm which identifies
the expert documents in the web. If the link profile has links majorly linked
with trusted site it will act as a shield.
Social Signals: Many professionals in SEObelieve
that social signals are far more important than Penguin because it makes much
sense and it also has limitations. It would work pretty well in the digital
marketing industry. Basically, social sharing might be used to qualify the link
quality.
Anchor Text: Majority of the SEO
experts claim that anchor text is better than metric system. They look for the
exact match of anchor text with DA of 30 or less. Some other professional’ssay
that the key is the relationship between a branded and non-branded anchor text
and any general profile would be accompanied with branded and noise anchors.
The
recent statistics says that percentage of allowable spammy links has been reducing.
The statistics is 80 per cent before Penguin and 50 per cent by the end of the
last year. As Google is getting better every day, this percentage seems to be
improving.
Relevancy: Relevancy is a sector where Google
needs some improvement. Google need to
improve the semantic understanding as it develops picture where data can be
assigned more weightage than links. Penguin will focus on the links that has no
prospect.
Traffic Metrics: The discrimination
between Panda and the Penguin is getting blurred and they’ll be actually
indistinguishable in near future. The traffic metrics fall under the Panda
which has been subsumed into the core algorithm will be followed by Penguin.
Takeaways: It’s nearly impossible to predict
the future but it’s certain that Google will make the process of link building
a riskier tactic more than ever. The rate at which links are earned too will
come under more scrutiny.
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