Twitter Results are getting promoted with likes - Brand Surveys are being pushed out of Beta
3/09/2013 11:51:00 am
Recently, Twitter has released some
interesting facts regarding their campaigns in advertising. A survey program
conducted by Nielsen Brand Effect showed about their last fall which helps the advertisers
to determine the impact of the Twitter campaigns. Graduating from the version
‘Beta’ these brand surveys will be soon available to all in the following
countries like United States, United Kingdom and Japan.
Here are the facts that came out through
the survey-
- The message association has increased to 22% by a Promoted Tweet exposure. Brand favourability has also experienced a 10% rise at the time when the user watched a Promotional Tweet campaign 2 or 3 times than once. The users on the web have shown interest a 30 percentile average higher on the Brand favourability. Even their study says that there is a 54% higher intensity to purchase stuffs than the people who are not at all engaged. Now, that’s really a good sign.
- The brand survey follows a certain method of Nielsen Brand Effect. Here the advertisers not only can figure out the interests among the mass but also can have eye on the followers of Tweeter who are engaged by tweeting, re-tweeting and marketing across the globe.
- The Brand surveys are indulged only within Tweets. They are not going to other websites or the regular pop-ups. They keep in touch with the followers in form of the regular promoted tweets on the mobile phones or PCs from @TwitterSurveys.
These survey results actually elaborate the effectiveness of promoted products over twitter and it also provides insight views and analysis to optimize the campaigns in future. As the globe is now shrunk to social networking, it is certainly expected that the companies should enter this world to make some different strategies to gain profits.
1 comments
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